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LIVING healthy is catching on in China where consumers are showing greater awareness for product claims and health benefits. In 2014, health and wellness products grew 16% in market value. To keep up with demand, manufacturers have to innovate and develop products backed by scientific and technical expertise.

Omega-3 double strength capsule

“Chinese consumers have unique needs with regard to health and wellness products. This is reflected in the growing importance of fortified foods with functional ingredients like omega-3 or plant sterols,” said Tina Low, director of Human Nutrition Asia Pacific. “Knowing this, BASF offers our customers a broad portfolio of diverse and relevant health ingredients and are also committed in supporting them with our extensive scientific and application know-how.”

Easy Castella-type Cakeall-in-one powder mix

The company will be at Food Ingredients China (FIC 2015) from 1-3 April at the National Center for Exhibition and Convention in Shanghai to showcase these concepts:

  • Convenient Omega-3 mini capsules and Omega-3 double strength capsules: consumers can choose between taking fewer capsules or taking smaller capsules to meet their daily Omega-3 intake.
  • Tender heart-shaped chewable capsules: eye-catching, uniquely shaped chewables that deliver the goodness of Omega-3 and phytosterols.
  • Easy Castella-type Cake: all-in-one powder mix for an easy bake solution to achieve excellent mouth-feel for popular Japanese honey cake.
  • Novel weight management sachet: great tasting and convenient powder sachet for reduction of body fat.
  • Delicious DHA-fortified beverage: appetizing drink with DHA for brain health that both kids and mothers will love.

Visit BASF at Hall 3, Booth 3H40/3J41.

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