LIVING healthy is catching on in China where consumers are showing greater awareness for product claims and health benefits. In 2014, health and wellness products grew 16% in market value. To keep up with demand, manufacturers have to innovate and develop products backed by scientific and technical expertise.
Omega-3 double strength capsule
“Chinese consumers have unique needs with regard to health and wellness products. This is reflected in the growing importance of fortified foods with functional ingredients like omega-3 or plant sterols,” said Tina Low, director of Human Nutrition Asia Pacific. “Knowing this, BASF offers our customers a broad portfolio of diverse and relevant health ingredients and are also committed in supporting them with our extensive scientific and application know-how.”
Easy Castella-type Cakeall-in-one powder mix
The company will be at Food Ingredients China (FIC 2015) from 1-3 April at the National Center for Exhibition and Convention in Shanghai to showcase these concepts:
Visit BASF at Hall 3, Booth 3H40/3J41.Nike
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