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Non-alcoholic beer market to hit $29 billion by 2026

Source:Global Market Insights     Date:2021-01-19
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Citing growth in consumer spending on beverages along with rising awareness regarding health & safety, Global Market Insights forecasts the non-alcoholic beer industry to record revenues of $29 billion by 2026, registering a CAGR of over 7.5%. Contributing to market growth is the trend toward reduced alcohol intake.

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Global consumption of non-alcoholic beer is expected to surpass 3 billion litres by 2026. Increasing prevalence of digestive disorders along with a rapid increase in alcohol allergy and weak immune system cases is creating a niche market for alcohol-free products. Manufacturers are developing novel techniques to boost the product portfolio and provide high-quality solutions which is likely to boost market share. The significant prevalence of Muslim population in Indonesia, Pakistan and India has resulted in a growing aversion to the consumption of alcohol which is forbidden in Islam, according to the firm.

Other findings:

  • Global enzyme-based non-alcoholic beer demand should register significant growth owing to the vital role of enzymes in ensuring beverage quality, safety and reduces alcohol generation.
  • Dealcoholisation technology segment surpassed $14.5 billion in 2019 owing to its effectiveness in reducing the alcohol content of beer below 0.05% ABV.
  • Latin America non-alcoholic beer industry is likely to register over 7% CAGR between 2020 and 2026.
  • The major manufacturers in the market include Carlsberg Breweries, AB InBev, Heineken, Coors Brewing Company, Suntory Holdings and Kirin Company.
  • Major manufacturers are adopting strategic initiatives such as acquisitions and new product development to achieve market leadership, expand product portfolio and production capacity.
  • Non-alcoholic beer demand from restaurants sales channel surpassed $4 billion in 2019.

 

The hop-based non-alcoholic beer market should register a CAGR of over 7.5% through 2026. Hops offers various benefits in beer production such as prolonged shelf life, hoppy flavour, aroma, bitterness and retention of foam which is a key parameter for desirable flavour. In addition, they are widely used for normalizing sleep disorders and irritability issues. These products help balances the sweetness of malt and are versatile ingredients which have the potential to impart various flavours such as floral, earthy, fruity, and piney flavours. Hops offers excellent antimicrobial properties which impart microbiological stability thereby reducing the possibility of contamination.

North America non-alcoholic beer market is predicted to surpass $6.4 billion by 2026. Bars and restaurants have increasingly incorporated low alcohol beverages for making numerous cocktails and mocktails owing to their application as an appetiser. Surging restaurant and bar openings in the region owing to the shifting consumer tastes and food habits will have an impetus for the industry growth. Non-alcoholic beer is less impacted by the non-excise tax, as compared to alcoholic beer which should lead to a fall in prices thus boosting market statistics.


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