FoodPacific Manufacturing Journal
THREE companies interviewed for this issue were formed out of the owners’ desire for better food and beverage. In Java, Indonesia, Mazaraat Artisan Cheese was established by owners who wanted to consume natural, organic cheese. Dissatisfied with the processed cheese sold in groceries and the high prices of imported artisan cheese, Muhammad Najmi learned to produce his own. After the successful takeoff of Mazaraat Artisan Cheese, he is setting up this company to become an R&D partner for other cheese producers as well.
Caught in a similar dilemma, the owners of Pure Sports Nutrition felt the quality of commercial sports drinks could still be improved. After all, these contained artificial ingredients, and some cannot be taken by consumers with sensitive stomachs. Sports enthusiasts themselves, Simon Kraak and Marewa Sutherland, formulated different beverages suitable for hydration, endurance, and recovery, and took into account the importance of natural ingredients, additional nutrients, and balanced formulation.
In Malaysia, Five & Two Foods wanted to do more with well-loved bacon, and chose to develop indulgent products such as candied bacon and bacon jams, says Georgina Fernandez. Being one of a kind, their products have become successful not only in Malaysia but in other Asian markets as well.
There are many out there like Najmi, Georgina, Simon and Marewa - just ordinary consumers, who want better products not only for themselves but for others as well, and they had the initiative to seek out ways to create the products successfully. Have you got the entrepreneurial spirit in you?