Lyre's introduces crafted spirits in Singapore

Lyre's, the world’s most awarded and distributed non-alcoholic spirits brand continues to lead the charge in the category with its newest additions, Pink London, Agave Reserva and Agave Blanco in Singapore. Available on Lyre's e-commerce site with new bundles, the three new releases will join the exquisite range of 13 other award-winning non-alcoholic spirits and five ready-to-drink canned cocktails.

The Lyre's range is made from a mix of natural flavours, extracts and distillates derived from fruits, botanicals, spices, seeds and other natural sources, paying homage to the taste of the world's most time-tested spirits. Each of Lyre’s spirits are made to look, taste, and sashay around the palate just like the originals that inspired them. The premium products offer a healthier choice with up to 90% less calories compared to traditional alcohol spirits and are also 100% vegan, nut-free, and gluten-free. 

With Lyre's initiating year-round mindful drinking and encouraging dry months such as "Dry January", "Feb Fast", "Moderation March", "Dry July" and "Sober October", the newly added spirits provide consumers with additional variety, tailored to their pallet and to be enjoyed throughout the year no matter the occasion. Hitting Lyre's e-commerce site in time for World Margarita Day on 22nd February, Lyre’s new Agave Blanco and Agave Reserva offer a meticulously crafted homage to tequila with a mélange of flavours, evoking notes of citrus, peppers, pine, spices, and oak.

The Agave Blanco is rich and full of character with citrus notes, roasted agave, and peppery spice that entice and create a mouth-watering finish for drinkers. The zero-proof spirit can be used by Margarita and Paloma lovers alike. To create your own non-alcoholic Margarita, add 3 parts Lyre’s Agave Blanco, 1 part Lyre’s Orange Sec, 0.5 parts simple syrup and 2 parts lime juice. Add all the ingredients into a shaker with lots of ice, shake briefly, strain into half-salt rimmed coupette glass and don’t forget to garnish with a lime wedge.

Inspired by aged agave spirits, enjoy the Agave Reserva which has a distinct and complex bouquet with aromas of lemon, saline, agave, chamomile, and pine. The earthy tones and a Sichuan pepper-like spice, lift from the glass with the promise of good times. Alternatively, try a Lyre's Rosa Negroni featuring the Lyre’s Agave Reserva with equal parts Lyre's Italian Spritz and Lyre's Aperitif Dry for a perfect evening aperitif.

Lyre's new Pink London is inspired by a rosy Pink Gin, with a complex yet playful mixture of a bouquet redolent of rosehip, raspberries and red currant. The palate is savoury yet seductive, with notes of cherry, rose and a pleasingly bitter gin-like finish from the presence of juniper.

Easily enjoyed in your favourite summertime spritz and cocktails, Pink London also delights over ice with a splash of tonic water and lemon. Alternatively, mix the rose-coloured spirit with aromatic bitters and elderflower tonic, add a slice of cucumber, orange, and strawberry to recreate a summer spritz cup for your next brunch session with friends.

"We are thrilled to add Pink London and our new Agave spirits, Agave Blanco and Agave Reserva to our ever-growing range. With these new additions, Lyre’s will be able to provide more options for sophisticated drinkers while we address the increasing global demand for different expressions of gin alternatives and agave spirits," says Mark Livings, Lyre's CEO and Co-Founder. "Lyre's mission is to offer as many non-alcoholic options as there are alcoholic. The addition of the Pink London and Agave spirits uniquely positions Lyre's in the 'No and Low' category and continues to evolve drinking culture towards choice."

Lyre's newly launched spirits are available for purchase through Singapore's e-commerce platform (https://lyres.asia/) in different bundles ranging from S$85 – S$160 featuring other spirits from Lyre’s range like the Pink London Spritz set (S$85) with the 750ml bottle of Pink London and four cans of Classico. Shoppers can also enjoy bundles with the new agave spirits like the Ultimate Margarita set (S$159.30) with 750ml bottles of Agave Blanco, Agave Reserva and Orange Sec.