Demand for hygienic, safe and convenient packaging is growing in the region, and as a result, Parkside has been investing in its production of high barrier and sustainable flexible packaging solutions at the facility. With a 10-colour print press, three coater/laminators, three slitting lines and flexo plate making facilitates alongside a new business development strategy, the company is now targeting more categories within the Asia-Pacific food and drink sector.
Global Sales Director Paula Birch, who was recently appointed General Manager of Parkside Asia, is utilising her expertise to boost the company's flexible packaging offering in the region. Currently, the Parkside portfolio of flexible tobacco packaging inner liners is top-rated in the region, and now the company is focused on boosting the awareness of its full capabilities in flexible packaging production.
Ms. Paula Birch, General Manager, Parkside Asia
Speaking of the company's new strategic direction, Ms Birch said: "After the challenges of 2020, it's clear that the way we manufacture, process and supply products has been changed for good. As consumer behaviour and demands have evolved in the region, the supply chain has adapted. How closely brands can reflect the needs of shoppers - and how effectively they can use this to shape their operations - is set to prove a real differentiator as they adapt their strategies, and we are here to help!
Ms Birch added that Parkside has best-in-class facility in Kuala Lumpur able to produce a wide range of flexible packaging solutions from lidding films and bags through to next generation compostable and recyclable sustainable pack designs. While the company is widely known in Asia for its tobacco products, it is much more than that as it has a product portfolio to address these emerging consumer trends.
Parkside is an innovative packaging solutions provider specialising in compostable, recyclable, paper-based and innovative flexible packaging solutions for the food & drink, personal & household care and tobacco sectors. Established for over 40 years, the company is a global supplier with manufacturing sites in both the UK & Asia and is headquartered in Normanton, West Yorkshire.