Banana Republic Brings Back Classic, W and M

Banana Republic is rolling out renewed versions of Classic, W and M fragrances, which have each been refreshed to capture the modern style of the Banana Republic customer, according to the clothing retailer. The modern packaging was inspired by the sleek, sophisticated lines of Banana Republic's tailoring as well as customer demand to bring back the beloved M fragrance, which was first introduced in 1995, noted The Gap-owned brand.

Republic, Classic, W and M are packaged in paperwhite square boxes with their respective logos that provide a subtle grey shadow effect. Each fragrance, developed by renowned perfumer Jean-Claude Delville, formerly of IFF, is contained in its own signature glass bottle.

The interior of the Classic carton will be flooded black and will also have a bold black cap, reminiscent of the chic urban couple that originally inspired the top-selling, unisex fragrance in 1995.

W and M, quintessential yin-yang fragrances in both design and logo, were also originally developed in the 1990s. W's new square glass bottle and feminine ivory cap tie back to the timeless, versatile pieces that are consistently part of the Banana Republic womens collection. M's bottle, inspired by the sharp lines of men's suiting, is also a square glass bottle, but boasts a more masculine grey cap and dispenser.

W, M and Classic are each available in two sizes: 1.7oz/50ml, retailing for $35.00 and 4.2oz/124ml, retailing for $45.00.