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A Colorful Year for Revlon

Source:Happi Release Date:2013-02-06 600
Personal Care
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For the year and the fourth quarter ended Dec. 31, 2012. Revlon posted positive results. The increase was primarily driven by new, innovative products,together with effective brand communication and strong in-store execution.

Revlon, Inc. posted results for the year and the fourth quarter ended Dec. 31, 2012. For the year, net sales rose 3.2% to $1.4 billion. The increase was primarily driven by higher net sales of Revlon color cosmetics, Revlon ColorSilk hair color and SinfulColors color cosmetics, as well as the inclusion of the net sales of Pure Ice, partially offset by lower net sales of fragrances and other beauty care products, according to the company.

Revlon President and Chief Executive Officer Alan T. Ennis said, “We delivered top line growth of almost 5%, reflecting the effectiveness of our strategy. From a marketplace perspective, we introduced new, innovative products, which, together with effective brand communication and strong in-store execution, drove positive performance of our Revlon branded products in many of our key regions. Our financial performance was strong as we again maintained highly competitive margins and delivered $84 million of free cash flow. We are also very pleased with the integration and performance during the year of our SinfulColors and Pure Ice acquisitions.”

Net sales in the fourth quarter of 2012 increased 8.8% to $391.3 million.

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