Henkel Launches Syoss in Indonesia

Henkel is counting on Japanese style to be a big hit in Indonesia. Developed with and tested by professional Japanese hairstylists, Syoss will be the first and only range of hair care in Indonesia that provides salon-beautiful results at home, everyday—whether consumers are looking for hair treatments, styling products orhair color, according to Henkel.

Henkel Beauty Care Indonesia proudly launched its latest retail brand, Syoss hair beauty products debuts in Indonesia at a stylish event held at The Cone Fx, Jalan Jendral Sudirman, Pintu Satu Senayan, Jakarta.

The range’s tagline is "Japanese Professional Hair Solution at an Affordable Price." Ben Ho, general manager of Henkel Beauty Care in Indonesia, explained, "Established in Japan already years ago, Syoss has grown to become a renowned hair beauty brand popular among the Japanese for its excellent quality and easy affordability. It is now also a strong global brand with a presence in more than 50 countries worldwide. We are delighted to introduce Syoss to the Indonesian market to enable consumers here to enjoy professional hair salon results conveniently at home."