iConnectHub

Login/Register

WeChat

For more information, follow us on WeChat

Connect

For more information, contact us on WeChat

Email

You can contact us info@ringiertrade.com

Phone

Contact Us

86-21 6289-5533 x 269

Suggestions or Comments

86-20 2885 5256

Top

An Integrated Platform for Processing, Packaging and Food Safety

Source:Ringier Release Date:2012-01-13 611
Food & Beverage
Add to Favorites
PETER GROTHUES, Vice President, Koelnmesse GmbH, explains that Anuga FoodTec's process-oriented, cross-sector approach, which encompasses all raw ingredients, offers its participants an overview of the technologies used for the entire course of processing at all stages of food and beverage production

 THE availability of safe and high-quality food is an essential need of societies today. The taste of various foods must satisfy our individual expectations and health requirements, but that's not all. Today's consumer also expects food producers to deal sparingly with the environmental and economic resources available to them. Minimising the energy consumed during food production of course plays a special role, as this not only benefits the environment but also reduces production costs over the long term. Companies whose production processes comply with these standards certainly have a tremendous market advantage as they compete for the consumers' favour.

Many technology suppliers serve more than one sector with their products. As a result, they address not just one but a variety of target groups within the food industry. Our task as a trade fair organiser is to support this diversification in our measures for attracting visitors and to highlight the breadth and depth of Anuga FoodTec in our communication activities. Through marketing campaigns keyed to individual target groups - focusing, for example, on beverage, dairy or meat processing - we specifically address the respective visitor groups all over the world.

We have two major goals in this regard: opening up new potential for our exhibitors outside their key areas of expertise, and attracting new visitors to the trade fair, for example through the targeted expansion of the theme of food safety in the "Analytics in the Lab and in Production" segment. Through our attractive range of exhibits, we specifically address managers in the areas of research, development, construction and production in the food processing industry and motivate them to visit Anuga FoodTec from 27 to 30 March 2012.

The 'Right' Visitors

It's equally important to attract the "right" visitors to Cologne. By this, I mean the decision-makers who are responsible for investment in their respective companies. Only the quality of a contact guarantees that real business deals will be made during or after the trade fair.

Anuga FoodTec is a trade fair for decision-makers. In 2009, 81 per cent of the visitors reported that they either played a decisive role in purchasing and procurement decision-making, shared responsibility for the decision-making process, or served in an advisory capacity. That's no surprise, because our analyses revealed that 77 per cent of the trade visitors were managers or technical decision-makers at their respective companies. The exhibitors were also satisfied by the wide range of sectors represented at the fair, as it allowed them to establish new business contacts outside of their core areas of expertise.
 
In addition to the numerous small and medium-sized companies participating in 2009 - companies that are very important for us - the "giants" of the global food sector were of course also strongly represented in Cologne. Nine of the ten largest food companies at that time - Nestlé, Procter & Gamble, Unilever, PepsiCo, Kraft Foods, Philip Morris, InBev, Coca Cola and Mars - registered for Anuga FoodTec as trade visitors.

Top-Class Supporting Programme

Anuga FoodTec 2012 offers trade visitors not only the exhibitors' presentations, but also a broad range of information. In a programme of forums coordinated by the DLG, renowned research institutes and associations will be addressing themes and issues of current interest to the sector. We are now making the final decisions about this programme, and we will soon be able to inform you about the contents, the presenters and precise scheduling.

As the top event for the global food industry, Anuga FoodTec is expected to again attract quality visitors and buyers from Asia (Photos ?<span id=Highsnobiety Style

Add to Favorites
You May Like