Jordan's F&B sector ripe for investments

PREMIERING this May is an exhibition that will allow foreign firms to explore opportunities for investment in Jordan's food processing industry.  The International Food Technology 2011 is a trade exhibition for the production, packing, processing, preserving, and manufacturing of food and beverages serving the region. The three-day event from 22 to 24 May at the Zara Expo in Hyatt Amman is a one-stop shop for visitors who expect to see companies involved in Processing and Packaging Technologies, Food Products, Horticulture, and the Agrifood Processing Technologies.

Absolute demand has been driven by the rapid population growth in Jordan and the Middle East region, where the growing number of tourists is also boosting demand for the Food & Beverage sector through hotels and restaurants. The exhibition offers participants access to this lucrative market. Business prospects in the region are enormous and this exciting new event is a cost-effective way for companies wishing to explore the market to meet with the key persons to operate in the region.

Trade visitors from the food & beverage processing sector, the industrial farming segment, and research & development institutions – including CEOs, consultants, progressive farmers, and technology providers & buyers  – are on the lookout for opportunities to improve and/or expand their business, including taking part in:

?Joint venture with foreign firms to help raise the standard of the local industry's manufacturing capabilities;
?Greater collaboration among scientists, researchers and food industry specialists;
?Enhancement in value and standard of food products for both local consumers and international market;
?Research & development for evolving better techniques of preservation, packaging and value addition;
?Substantial financial and technical support to upgrade standard of exportable products in accordance with internationally established standards; and
?Acquisition of latest technology in food processing and packaging

This is why exhibitors will find marked interest when they showcase the status of the advancements in food & drink technology, quality assurance, packaging, management systems, production and process engineering, purchasing, hygiene & food safety, laboratory equipment, food machinery, staff recruitment as well as research and development. Indeed, there is a growing demand for technology, systems and services, and information on:

?Increasing the production of food and agricultural products;
?Developing sustainable agricultural methods of natural resources without harming the environment;
?Creating appropriate atmosphere for investment in the food and agricultural sector;
?Rural development and raising the production capacity;
?Increasing the incomes of farmers and improve their lives;
?Providing health protection for animaland plant wealth and environment;
?Strengthening economic opportunities for food and agricultural producers and follow-up of local and international business opportunities;
?Monitoring market developments and the necessary legislation to regulate the marketing processes and upgrade it; and
?Improving the efficiency of the use of raw materials.

Whether a business is well established or new to the trade, this exhibition will facilitate contacts, growth and prosperity. As a platform to meet new customers, and business partners, this show organised by LEMS ("Life Exhibition Management Solutions") offers more ways to profit in these dynamic industries.

Trade Event: International Food TechnoNi?o/a