NPEA 2011 Success reflects buoyant markets

 BUILDING on past successes, the annual Natural Products Expo Asia (NPEA) closed its most triumphant show to date with 8,572 visitors from across 54 countries and regions. Since its inauguration in 2002, this show has been integral in the growth of Asia's organic and natural products market. And at the end of the three-day event on August 27th, NPEA proved its stature as a platform for businesses to develop and capitalise on opportunities in the sector.
 The Global Nutrition Industry, with volume sales of $310 billion in 2010, remains an excellent industry in which to invest and launch new products. This far exceeds the growth of many other industries in this troubled global economy. Sales of the global nutrition industry have more than doubled in the last 10 years, whilst natural & organic food sales have tripled to $85 billion since 1995.
 Over 200 companies from 16 countries and regions showcased over 5,000 products and supplies ranging from food and beverage, dietary supplements, natural and raw ingredients, cosmetics, healthy aging and other skin care products, spa facilities and supplies across six international pavilions represented by Australia, New Zealand and the USA. Debuting this year were the Japan and U.K. pavilions, where launches included "teaweed [green tea + seaweed] skin cream" and rainforest honey.
 Two brand-new networking events successfully explored a new realm of Asia's natural & organic market with the trade show attendees. The International Federation of Organic Agriculture Movements (IFOAM), U.S. Commercial Service from American Consulate General and the Nutrition Business Journal presented the forecast for the global organic and nutrition market at the Opening VIP Breakfast. A welcome reception, sponsored by New Zealand Trade & Enterprise (NZTE), offered a special time for exhibitors and buyers to mingle and connect in a relaxing atmosphere.

 Praise from Exhibitors
 Chris Coffman, CEO of Made in Nature (USA), said the show offered a golden opportunity to open the Hong Kong, China and South East Asia market their dried and fresh fruits. "We met buyers from Taiwan and Indonesia, and will conclude several transactions soon," Mr Coffman said.
 Homecare, a New Zealand exhibitor producing milk powder, honey and nutritional supplements observed that unlike other shows in the Mainland or other developing countries, "most of the visitors were here for purchasing and business, both exhibitors and visitors profited from participating at NPEA."
 Nature's Care from Australia doubled their booth size this year and received positive responses from visitors. Buyers from reputable chains negotiated for their health food supplements, baby skin care and cosmetic products.

 B2B Success
 As a premier platform to meet this emerging market, attending NPEA is essential to all industrial players. Over 200 potential buyers from China and South East Asia were hosted for this show to ensure the best business-to-business experience.
 Woody Wu, general manager of Goosso Organic Store in China, came to source new products and meet business partners. "The show offers a platform for both exhibitors and visitors to exchange information directly, especially concerning the frequent changing organic-related regulations in China," he said. "Some are difficult to explain without a face-to-face communication."
 Rocky Gia from Jenny Lou's, a renowned high-end supermarket in Beijing, also praised the event organisation. "This was my first year here at NPEA, everything onsite was well organised and the exhibitors were of high quality."

 Co-located Events Add to Appeal
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