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Redken Wraps Up Fashion Week

Source:Beauty Packaging Release Date:2013-02-19 453
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Redken Creative Consultant Guido wrapped up Fall 2013 Fashion Week in New York with the much-anticipated Marc Jacobs show, cutting and tailoring wigs for all 55 models into a punky, rock n' roll shape.

Redken Creative Consultant Guido wrapped up Fall 2013 Fashion Week in New York with the much-anticipated (and delayed due to snowstorm) Marc Jacobs show shown in a sepia-toned circular runway in the Park Avenue Armory. Guido and team cut and tailored wigs for all 55 models into a punky, rock n' roll shape that both highlighted the boyish cuts in some of the designer's styles and created the contrast with the rich, metallic, satin pieces that Guido sought to achieve.

"The inspiration tonight was taken from lots of different things! Namely a number of girls in the 1990's, and also Edie Campbell, a british model who's hair I recently cut short,"said Guido. "It's overall very Marc, very in line with the kind of "cool girl" he likes to envision. The look was sprayed with water and Redken's shine flash 02 right before the girls walked to give it a wet-looking, shiny, even sweaty feel. It was look at once grungy, raw, and real - and I cut each wig with a razor once the model had it on to fit it to her face for a spiky, punky, choppy end result."

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