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Shiseido restructures executive team to support Vision 2020

Source:Ringier Personalcare Release Date:2015-07-31 369
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  The reshuffling is aimed at speeding up the company’s growth strategy.

IN line with the company’s Vision 2020 mid-to-long term strategy, Shiseido Co. Ltd has recently reorganized its executive team.

Roxana Daver will be the company’s new senior vice president for global business development and coordination. Louis Desazars will lead Shiseido Europe Region (Europe, Africa and Middle East) as president and CEO.

The restructuring of the Japanese manufacturer’s executive team is aimed at accelerating the Vision 2020 program launched last December, which focuses on five types of brand business. To speed up decision-making and product development in the different regions that Shiseido serves, Vision 2020 also emphasizes a "Think Global, Act Local" brand strategy based on region and market specific needs.  

Ms. Daver will assist Masahiko Uotani, Shiseido president and CEO, in coordinating the overall global business operations of its six regions. She will also assume a leading role for certain specialized global projects.

Prior to joining Shiseido, Ms. Daver served as vice president and general manager for Asia-Pacific for the Estee Lauder Companies. She has in-depth global knowledge in prestige cosmetics and fragrances, and multicultural and multilinguistic capabilities, including Japanese.

Mr. Desazars will assume his new role in Shiseido Europe beginning September 1 and will also report to Mr. Uotani. Mr. Desazars will spearhead an overall future vision and strategy for Shiseido Europe, aiming for significant brand growth in the company’s prestige franchises and other areas where it competes. He will also oversee the development of new markets in Africa and the Middle East.  

Barbara Calcagni will succeed Mr. Desazars as president of NARS Cosmetics. Ms. Calcagni previously served as senior vice president for global marketing of NARS, leading the brand’s marketing efforts worldwide since 2008. 

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