Soy sauce sales increase after converting to new package

KUNSHAN, China -- Hai Tian (Group HADAY), the largest soy sauce manufacturer in China, contacted Bericap China to develop a new closure for their premier brand “Yi Ping Xiang”, which is packed in 500 ml glass bottle with 36mm neck.

For this new closure project, Bericap designed the CTC H IP 36/22, a two-piece cap offering double tamper evidence with tear-off band (which can be opened two ways to be comfortable for either right-handed or left-handed  consumers), a  tear-off  membrane, an active  hinge,  a marguerite flow control and a state-of-the-art anti-sabotage feature. To further guarantee against potential  leakage  issues  due  to  hot  filling  in  glass  bottles,  the  new cap also has a special liner.

Since May 2011, Bericap China has delivered the specially developed CTC H IP 36/22 closure to Hai Tian.

China’s top soy sauce maker is very satisfied with the new closure appearance and has received positive feedback from the consumers. The unique design of the cap makes Hai Tian’s products different from other competitors. Consequently, their sales have increased because of the new package.

Double success

Hai Tian’s current filling capacity is more than half a million tons per year. In 2005, the company set up a new plant in Gao Ming Industrial Estate in Guangdong province, where it runs a new high speed Krones line to fill this 500ml premier soy sauce.

Eventually, Hai Tian plans to increase the Gao Ming plant capacity to two million tons. Once this expansion is completed, it will be the  largest  soy  sauce  and  condiment  company  in  China  and in  the world.

As the sole supplier of Hai Tian and in order to meet this customer’s demand, Bericap has invested in a second production line in Kunshan, China, which was expected to start up in November 2011, ahNike Air Jordan