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The Top Note for Spring 2013

Source:Happi Release Date:2013-02-22 496
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Tru Fragrance named Virtual Lily as the seasonal HipNote for Spring 2013. It is inspired by the blossoming “TechNature” trend, defined by the marriage of technology and nature,

Virtual Lily is named as the seasonal HipNote for Spring 2013 by fragrance development company Tru Fragrance. Inspired by the blossoming “TechNature” trend, defined by the marriage of technology and nature, the note is a modern take on the traditional spring blooming flower, the lily of the valley. Known as fragrance note muguet, the flower signifies happiness and is recognized in parts of the world as a symbol to welcome and celebrate spring.

"New technology is everywhere we turn, and Virtual Lily celebrates the unexpected coming together of technology and nature within the beauty space,” said Ann Colville Somma, director of product development for Tru Fragrance. “Much like the changing of the season, this spring’s HipNote is a fresh and contemporary take on one of the fragrance world’s most traditional and well known notes.”

Virtual Lily will take center stage in spring fragrances including Juicy Couture LaLa, YSL Manifesto, Michael Kors Rose Gold. The note is also featured in rue21's Twenty One Black, and Jet365 Cabana for Two. The fragrance experts at Tru anticipate that the spring will welcome various TechNature trends on the fashion runways as well as in the design and home décor spaces.

Created in limited quantities, the special edition HipNote Virtual Lily is available by request on the Hipnozes by Tru Fragrance Facebook page, an interactive online community that connects consumers who share a passion for fragrance, beauty and fashion.

The Virtual Lily HipNote was created by senior perfumer Christian Truc of esteemed fragrance house Ungerer & Company. Featuring top notes of bright ozone, nova grapefruit and green apple skin, HipNote Virtual Lily offers various lily and floral notes as well as blonde woods, sheer amber and skin musk for a light and sensual scent to welcome spring.

More info: www.facebook.com/Hipnoze

 

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