After years of research - Unilever has now been able to launch women's deodorant in new 75 ml cans, for its Sure, Dove and Vaseline Intensive Care brands, in the UK. The products were previously in 150 ml cans, but Unilever was able to 'shrink' the packaging, since the products require less propellant to deliver each spray.
According to the company, compressed aerosols provide consumers with a product that lasts just as long as the previous one, and is more sustainable. The new packaging reduces reduces the product's carbon footprint by 25% on average, per can. Currently, 19 million cans of deodorant are used in the UK every year - 80% of customers in this region prefer aerosols to roll-on or stick deodorant.
Since the new cans use on average 25 per cent less aluminum, there will be 24 fewer tons of aluminum needed for packaging - which would save enough to make 1,846,000 soft drink cans or 12,000 aluminum bikes.
The reduction will also result in a 283 ton reduction in carbon used every year for Unilever brands alone. The CO2 savings would be equal to the average emissions of a car traveling 51 times around the earth.
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