10 best-loved beauty brands online

#BEAUTY2.0 Awards, which benchmark the companies who are the most successful in connecting with consumers through digital technology and social media, took place during the innoCos Digital summit in New York .

The innoCos team selected 10 of the most popular digital marketing platforms – with two new categories Best Beauty Startup and Best Technology Startup - asking both consumers and brands to place nominations. Over 300 award entries were received, and with much deliberation and critical review, the judges selected the top five brands from each of the 10 categories. 

Consumers were given a month to vote for their favorite beauty brand online. Over 20.000 votes were received for this year’s #beauty2.0 Awards.

Mary Kay has reached a record in the number of followers they have been able to activate to vote for them for the second year in a row for nominated categories,  winning: Best eCommerce Website and Best Mobile App.

OPI brought home the most trophies, winning three categories: Best Twitter, Best Pinterest and Best Instagram.

Aveda won the Best Beauty Brand online, while Dove lead for the second year as the Best Video with Dove: Patches.

The other winners are ULTA Beauty for Best Facebook; Birchbox for Best Beauty Startup; and Dollar Shave Club for Best Technology Startup.

The winners, in addition to recognition from their customers and innoCos Digital Summit, received a beautiful custom made trophy. Only ten pieces were created in the shape of the innoCos logo and the letter C for Cosmetics – as Norma Taylor from Lancome, 2013 Best Beauty Brand Award winner said, “C can also stand for Customer or Consumer or Care,” which describes the nature of digital marketing. The beautiful trophy was designed and custom made by Fasten – an international company who share a passion for design, packaging and cosmetics.

The #beauty2.0 Awards by innoCos is the first digital marketing awards celebrating the best beauty brands online.  The awards were launched in Paris on November 2013, and are expected to inspire more brands to join the competition next year in London (March 2015), San Francisco (July 2015), and Shanghai (October 2015). Nominations and online voting will be opened in January 2015 on #beauty20 awards website.