21 new products from Cocofina

COCOFINA celebrates a decade of serving the coconut products market with the release of 21 new offerings. The company also rebranded to mark its anniversary.

Based in the UK, Cocofina is a pioneer in Europe for coconut products. Among its latest offerings are natural coconut water, oil, sugar, flour, snack bars, chips and vinegar.

Coconut water, oil and sugar are among the fastest growing categories globally in the food industry and accounts for over 25% of new product launches in Europe.

“The coconut category in Europe is still in its infancy, consumers are already becoming more discerning when it comes to taste and quality. Sales of our coconut water and other products have doubled each year due to increased consumer and retailer demand. Alongside the launch of our new product range we have also rebranded to highlight our ethos of expertise, honesty, high quality and natural ingredients. The rebrand should firmly position us as the coconut experts,” said Jacob Thundil, director of Cocofina.

Cocofina sells its products in more than 3,000 outlets in the UK including Holland and Barrett, selected Waitrose supermarkets, Wholefoods, As Nature Intended, Planet Organic, Revital and independent health stores, and in 21 countries worldwide.