3rd COSME INNOVATION (Int'l Cosmetics Development Expo & Conference) , Asia's Leading Exhibition for Cosmetics Innovation

3rd COSME INNOVATION (Int'l Cosmetics Development Expo & Conference) is now taking place from June 27to 29 in Tokyo, gathering key factors for cosmetics development; [ingredients], [containers/packaging], [OEM], etc. Tripling its size from 2011, it is expected to gather 500 exhibitors & 25,000 visitors, an impressive number for such a young event. (Including COSME TOKYO) 

In today's increasingly competitive cosmetic market, consumers can access a flood of information on the Internet and therefore are less likely to be subject to advertisements or brand images. That is why even major brands would face difficult situations if they couldn't develop products of unique appeal and convey their characteristics intriguingly to the target customers. Meanwhile, for small and medium-sized companies or newcomers, the current market is full of chances to increase sales. In this situation, selection of ingredients, containers/packaging and OEM which determine the quality and concept of the product is becoming more important. That is why COSME INNOVATION gathers all of them at one place.

Another characteristic of this show is its unrivalled number of OEM exhibitors. With more companies from other industries entering the cosmetics market, demands for OEM partners have greatly increased among those newcomers. OEM/ODM zone inside 3rd COSME INNOVATION has doubled its size from the previous show, evaluated by exhibitors as the best place to meet those newcomers and acquire new business.

This year, with NEW 1st COSME TOKYO (Int'l Cosmetics Trade Fair), it will be Japan's ONLY exhibition covering the whole cosmetics industry including finished products.