3rd KNOWLEDGEshare to be staged in Dubai

FROM Germany to China, and now in Dubai, senior industry players and experts in the beverage industry will come on stage for KNOWLEDGEshare Live 2015, a beverage industry forum to take place on 10-11 February in Conrad Hotel, Dubai. Hosted by Sidel, this forum will open the floor for participants to discuss the challenges, opportunities and the future of the industry on a global scale.

Anywhere in the world, beverage producers and bottlers face similar concerns in their markets, including product safety, local and international standards, sustainability, technology and changing consumer needs. In KNOWLEDGEshare Live 2015 in Dubai, leading companies will be able to meet face-to-face and share expertise and experiences in the industry, in an effort to overcome these challenges collaboratively, instead of in isolation, according to Sidel.

President and CEO of the Sidel Group, Mart Tiismann, says: “In the Greater Middle East and Africa producers are facing some core challenges shared by those in many other parts of the world.  These issues are too important to be tackled anywhere on an individual or local basis. That is why it is vital that the whole industry has a way of getting together to discuss the pressing issues of the day in a collaborative forum.  KNOWLEDGEshare Live in Dubai 2015, the latest in this series of events, will provide that forum.”

This forum veers away from the traditional conference and exhibition format, so that participants can openly discuss the issues. There will be keynote presentations, thought-provoking panel discussions, and the opportunity for all delegates to get involved and make an active contribution to the dialogue.  Before and after the event in Dubai, the experts will share their knowledge and opinions online at blog.knowledgeshare.com. This blog is a platform that provides opportunities to continue the ongoing discussions between the KNOWLEDGEshare Live events.

The Dubai event builds on the success of past KNOWLEDGEshare Live events, first taking place in Frankfurt, Germany, and in Sanya, China, in 2013 and 2014, respectively.  Attendance over the two-day forum is by invitation only.  

Online discussions

More details about KNOWLEDGEshare Live in Dubai, along with wide-ranging information regarding beverage industry issues, are available at blog.knowledgeshare.com.  Topics discussed on the blog include: the Hazard Analysis Critical Control Point system (HACCP); the absence of variation in beverage manufacturing; the global water market and the coming of “lights out” electronic bottling plants.