Mitutoyo’s vision for driving South East Asia’s manufacturing excellence

By: Kathryn Gerardino-Elagio

In this exclusive interview with Mr. Kawee Boonsuwan, General Manager of Mitutoyo (Thailand) Co. Ltd., International Metalworking News for Asia (IMNA) explores the innovative strategies and advanced technologies that have positioned Mitutoyo as a global leader in precision measurement solutions. With South East Asia emerging as a critical hub for high-tech manufacturing, Mitutoyo is at the forefront of enabling industries like automotive, aerospace, electronics, and semiconductors to meet the region's rapidly evolving demands.

Mr. Boonsuwan shares valuable insights into Mitutoyo’s groundbreaking products, including the QV Pro and QV NIR series, Coordinate Measuring Machines (CMMs), and the widely acclaimed QuantuMike micrometer. He discusses how these technologies are driving precision, efficiency, and sustainability across various industries while supporting Southeast Asian manufacturers in maintaining global competitiveness.

The conversation also highlights Mitutoyo’s presence at Metalex 2024, a pivotal platform for showcasing their innovations, and delves into the company's strategic goals for strengthening its foothold in South East Asia. From localised support and industry-specific solutions to advancing Industry 4.0 and green manufacturing, Mitutoyo’s commitment to empowering businesses and fostering growth across the region is evident throughout this engaging dialogue.

This interview provides an in-depth look at Mitutoyo’s role as a trusted partner in advancing manufacturing quality and innovation in the dynamic South East Asian market.

IMNA: Mitutoyo’s QV Pro and QV NIR series offer advanced non-contact measurement capabilities. How do these systems benefit industries like semiconductor and electronics manufacturing in ensuring precision and efficiency?

Mr. Boonsuwan: Mitutoyo’s QV Pro and QV NIR series offer advanced non-contact measurement solutions that significantly benefit industries like semiconductor and electronics manufacturing. These systems address the critical need for precision, speed, and reliability in producing small, intricate components. They excel in providing high precision for miniaturised components, enhanced efficiency in production, and versatility for complex geometries. Additionally, they enable real-time data collection and quality control, offer robust support for semiconductor processes, and ensure reliability in high-tech environments. These solutions also contribute to cost savings through optimisation and ensure compliance with industry standards. By delivering unmatched precision, efficiency, and adaptability, Mitutoyo’s QV Pro and QV NIR series empower manufacturers to achieve higher yields, maintain exceptional product quality, and remain competitive in the fast-paced, high-tech markets.

IMNA: Mitutoyo has a long-standing reputation for quality, particularly with its Coordinate Measuring Machines (CMMs). Could you share how these systems support quality control and product development across various industries?

Mr. Boonsuwan: Mitutoyo’s Coordinate Measuring Machines (CMMs) are renowned for their precision and reliability, making them indispensable tools in enhancing quality control and driving product development across various industries. These machines contribute significantly by ensuring precise quality control, enabling real-time error detection, and supporting the development of new products. They are designed to adapt to diverse industry needs and incorporate advanced technologies for complex inspections, offering data-driven insights to optimise processes. Through their precision, versatility, and advanced capabilities, Mitutoyo’s CMMs uphold high standards of quality control while fostering innovation and efficiency in product development, empowering industries to meet the evolving demands of modern manufacturing.

IMNA: The QuantuMike micrometer is a standout tool for its speed and precision. What feedback have you received from technicians and engineers about how it has improved their measurement processes?

Mr. Boonsuwan: The QuantuMike micrometer by Mitutoyo has earned widespread acclaim from technicians and engineers for its exceptional speed, precision, and ease of use. Users have highlighted its ability to significantly improve measurement processes by increasing efficiency, enhancing precision, and offering user-friendly features. Its versatility, consistency, and reliability make it an invaluable tool for various applications. Moreover, the QuantuMike’s intuitive design has a positive impact on training, making it easier for teams to onboard new operators and ensure faster adoption of the tool. Overall, the QuantuMike micrometer has established itself as a trusted solution in measurement processes, combining speed, precision, and convenience to deliver a significant boost in productivity.

IMNA: What makes Metalex 2024 an important platform for Mitutoyo to showcase its precision measurement solutions?

Mr. Boonsuwan: Metalex 2024 stands as a vital platform for Mitutoyo to showcase its cutting-edge precision measurement solutions, providing unparalleled opportunities to connect with industry professionals and spotlight the latest innovations. The event offers strategic industry exposure, enabling Mitutoyo to demonstrate advanced technologies, build relationships and trust, and explore emerging market trends. It also serves as a stage to showcase integrated solutions, facilitate education and knowledge sharing, and strengthen its regional presence in Asia.

With participants from across the continent, Metalex 2024 offers Mitutoyo the chance to reinforce its footprint in the region and tap into new markets. By participating, Mitutoyo not only presents its state-of-the-art products but also solidifies its reputation as a trusted partner in advancing manufacturing quality and driving innovation.

IMNA: How does Mitutoyo address the specific needs of Southeast Asian manufacturers, particularly in industries like automotive, aerospace, and electronics?

Mr. Boonsuwan: Mitutoyo addresses the unique needs of Southeast Asian manufacturers by delivering tailored precision measurement solutions that cater to the region's diverse industrial demands. The company provides custom solutions designed to tackle industry-specific challenges, with a strong focus on efficiency and automation to streamline manufacturing processes. Mitutoyo also offers localised support and expertise, ensuring manufacturers receive timely and relevant assistance. Its durable equipment is built to withstand challenging environments, while cost-effective solutions make advanced technology accessible to a wider range of industries. Additionally, Mitutoyo's compliance with international standards ensures that Southeast Asian manufacturers can meet global market requirements.

By integrating cutting-edge technology, localised support, and industry-specific solutions, Mitutoyo empowers manufacturers in Southeast Asia to enhance product quality, improve operational efficiency, and remain competitive on a global scale.