Blaser Swisslube’s vision for South East Asia’s manufacturing future

By: Kathryn Gerardino-Elagio

 

At Metalex 2024, Weeming Soon, Managing Director for Southeast Asia at Blaser Swisslube, shared his insights on how the company a world leader with technology edge in metal working fluids, commit to deliver Liquid Tool Solutions built with High Expertise in formulations design and application engineering unfold a new dimension in productivity. In a candid discussion with International Metalworking News for Asia, Weeming highlighted the company’s commitment to innovation, its role in addressing the diverse needs of South East Asian manufacturers, and its vision for 2025 and beyond.

 

Showcasing Innovation at Metalex

When asked about the flagship products showcased at Metalex 2024, Weeming emphasised Blaser Swisslube’s mission to help customers achieve technological excellence. By providing advanced lubricant technologies, the company empowers manufacturers to enhance process stability, reduce total cost, and push productivity boundaries. "We encourage our customers to challenge the norms and explore new ways to improve their processes," he explained. Events like Metalex provide a platform to engage with customers directly, showcase innovative solutions, and support their journey toward optimisation and efficiency.

 

Connecting with South East Asia

Blaser Swisslube views Metalex as a strategic platform to connect with international and regional manufacturers. According to Weeming, the event brings together a diverse audience of global and local participants, enabling the company to expand its reach and strengthen its presence in South East Asia. "It’s an opportunity for us to showcase our Liquid Tool Solutions and build trust with customers, ensuring they feel confident in the safety and effectiveness of our solutions," he noted.

 

Tailoring Solutions for a Diverse Market

South East Asia's diversity presents unique challenges for manufacturers, from language barriers to varying industrial needs. However, Weeming highlighted a shared drive for innovation across the region. Blaser Swisslube addresses these challenges with our chemical expertise and technology centre in Switzerland for specific industries, such as semiconductors, where its Liquid Tool Solutions help reduce downstream cleaning processes and improve sustainability. "Our solutions ensure customers can achieve cost-efficiency while maintaining the highest quality standards," he said, adding that this adaptability is key to staying competitive in diverse markets.

 

Strategic Goals for 2025

Looking ahead, Weeming outlined Blaser Swisslube’s strategic initiatives for strengthening its regional presence. The company plans to deepen collaborations with machine tool builders, leveraging partnerships to showcase its technologies through test cuts and demonstrations. "We believe in creating an ecosystem where our Liquid Tool Solutions, combined with the right technology, deliver total cost optimisation for our customers," he explained. Expanding outreach through the right publications and digital channels is also a priority, ensuring customers in various pockets of the region can experience Blaser’s innovative solutions firsthand.

 

Key Opportunities for South East Asia

Weeming identified several growth opportunities for manufacturers in Southeast Asia, particularly in sectors like electric vehicles (EV), semiconductors, and medical manufacturing. Each segment has unique requirements, and Blaser Swisslube is positioned to meet these needs with Liquid Tool Solutions. For example, its sustainable products help semiconductor manufacturers meet the cleanliness requirements (grades) in Vacuum Technology and EUV lithography reduce cleaning times and environmental waste. In medical manufacturing, the company focuses on chemical formulations that meet stringent standards, while for EVs, it offers advanced technologies to support evolving production requirements.

 

Closing Thoughts

In conclusion, Weeming expressed optimism about the future of South East Asia’s manufacturing industry. "Things are looking exciting with more disruptive technologies on the horizon," he remarked, emphasising the importance of staying adaptable and listening to market needs. He also praised the role of platforms like International Metalworking News for Asia in bridging gaps between industry leaders and audiences, fostering growth and innovation.

 

With a clear focus on innovation, sustainability, and regional collaboration, Blaser Swisslube is well-positioned to help South East Asia’s manufacturers thrive in a rapidly evolving industrial landscape.