Industry experts share key insights on hot issues confronting Indonesia coatings industry

At the ASEAN Coating Innovation and Technology Development Conference 2025, representatives from Indonesia’s highly dynamic coatings industry shared their expertise to the delegates through presentations that cover hot topics in coatings production and application. Organized by Ringier Trade Media Ltd’s Ringier Events, the conference brought together more than 100 participants from international and domestic companies and organizations.  

The conference featured a distinguished panel of thought leaders and technical experts, who shared in-depth perspectives on the current state and future direction of the coatings industry.  

Mr. Jeffry Tjo, President Director, Fulanlux Group

Mr. Jeffry Tjo, President Director, Fulanlux Group & Deputy Chairman for Industry, Industrial Development Committee, Indonesian Paint Producers Association (APCI) shared an overview of the  keynote address on the future of coating applications and how emerging trends are shaping the industry. His presentation provided an interesting lead to how the coating industry in Indonesia is transforming to become globally competitive.  PT Futanlux Paint Indonesia is a leading company engaged in the production of paints. It is noted for its Polyurea Coating System, an innovative solution derived from the chemical reactions of polyisocyanate and polyamine. 

Mr. Novian Amrah Putra, Chairman, Indonesia ISO Expert Association (IIEA)

The regulatory changes affecting the coating industry and how to comply with international standards was discussed by  Mr. Novian Amrah Putra, Chairman, Indonesia ISO Expert Association (IIEA). With a distinguished career in leading the development and portfolio management of enterprises across diverse sectors—including Certification, Training, Assessment Services, Productivity, Business Improvement, and Innovation—Mr. Putra brings a wealth of knowledge and expertise in this area.  

Mr. William Harrison, M.T., Corrosion Engineer, PT Corrosion Care Indonesia

Mr. William Harrison, M.T., Corrosion Engineer at PT Corrosion Care Indonesia & Representative of the association partner, Indonesian Coating Association (ASCOATINDO), brought his expertise on corrosion technology. His presentation focused on providing the participants with valuable tips on the importance of complying to international standards when dealing with coating application project to obtain reliable and durable coating performance. 

Mr. Adiwan Djohanlil, President Commissioner, PT Kelie Chemical World

Mr. Adiwan Djohanlil, President Commissioner of PT Kelie Chemical World, discussed the megatrends that are encouraging innovations that are shaping the direction of the coating industry in Indonesia. A well-known industry expert, Mr. Djohanli  held key positions in major industry associations such as Indonesian Coating Association (ASCOATINDO) and Indonesian Paint Manufacturers Association (APCI), as well as in various international companies.   

Ms. Novina Tjahjadi, Corporate Director and R&D Division Head, PT Mowilex Indonesia

Ms. Novina Tjahjadi, Corporate Director and R&D Division Head at PT Mowilex Indonesia, shared an interesting account on the growth of bio-based coatings and the innovations and challenges of this type of coatings. Ms. Tjahjadi placed emphasis on how the industry is evolving as sustainability becomes an essential component of long-term strategy. PT Mowilex Indonesia has been leading the way in sustainability being a pioneer in the development of environmentally friendly practices from day one, and the first to manufacture water-based paints in Indonesia. 

Mr. Jonathan Bancin, Managing Director, PT Thermic Coating Industries

Thermal spray coating technology as applied on 3D printed parts was the topic of the presentation by Mr. Jonathan Bancin, Managing Director at PT Thermic Coating Industries.   Mr. Bancin, is an expert in the coating industry with over 20 years of hands-on experience in Thermal Spray Coating Technology. Since its founding in Jakarta 2007, PT. Thermic Coating Industries has become the leading thermal spray and services in Indonesia offering innovative solutions for its various customers.   

Mr. Tio Kay Hok, Managing Director, PT Bintang Chemical Indonesia

Mr. Tio Kay Hok, Managing Director at PT Bintang Chemical Indonesia, shared his expertise on innovations in paint and coating formulation processes starting from raw materials to finished product. With two decades of experience in the paint and coatings industry that began in 2005 as an R&D Chemist and building expertise through roles in Technical Service, Marketing, Product Management, and Strategic Management. Mr. Tio has been steering PT. Bintang Chemical Indonesia as Managing Director, driving innovation and business growth.

Ms. Esther Mahar, Principal Consultant, PT Mitra Inti Performa

Ms. Esther Mahar, Principal Consultant at PT Mitra Inti Performa (MIP Indonesia)  discussed how to develop sustainable growth strategies through supply chain compliance and enhancing risk management in the coatings industry. A seasoned professional with interest in value driven decision making, assurance strategy, and risk engineering, Ms. Mahar is a Lean Systems Engineering practitioner with decades of global work experience in various multinational corporations.

Mr. Danny Tanurahardja, Commercial General Manager, Pacific Paint

Mr. Danny Tanurahardja, Commercial General Manager at Pacific Paint, placed emphasis on colors as he talked about how color creates connections.  A results-driven leader with over 20 years of experience in the consumer industry, Mr. Tanurahardja currently leads Pacific Paint’s commercial operations, driving market growth through strategic brand management, innovative product development, impactful trade marketing, and operational excellence.

Ir. Yosica Marliana, S.T., M.T., IPU, ASEAN Eng., Head of Program, Product Design Engineering, BINUS ASO School of Engineering

Ir. Yosica Marliana, S.T., M.T., IPU, ASEAN Eng., Head of Program, Product Design Engineering at BINUS ASO School of Engineering, presented on the topic “Adding Colors to Decorative Paints for More Vibrant Exterior and Interior.”  Ir. Mariana is a lecturer and design practitioner with over 27 years of experience in higher education, construction, and interior design.

Mr. Joey Roi Bondoc, Research Director, Colliers

The final presentation delivered by Mr. Joey Roi Bondoc, Research Director at Colliers, focused on the how demands from the construction and building industry influence the coatings industry in the region. Mr. Bondoc is one of the experts on key industries in the Southeast Asian region and has a strong knowledge in the fields of real estate development, building & construction as well as other related industries.  

Highly informative factory tour

On August 21, a delegation composed of conference participants joined the factory tour to Pacific Paint and PT Mowilex Indonesia, two leading companies engaged in the production of coatings and paints.

Pacific Paint (PT Pabrik Cat Dan Tinta Pacific) was founded in 1943, initially as s small factory that was pioneered to overcome the scarcity of pain that time. The company continues to innovate by collaborating with many global companies. Today, Pacific Paint produces various types of paint, ranging from home paint to commercial, automotive, industrial and marine needs.  

PT Mowilex Indonesia, a subsidiary of Asia Coatings Enterprises Pte. Ltd., is a leading producer of premium paints and coatings, established in 1970 by Agus Sasmito in a small workshop with a single mixer and an unwavering commitment to quality. That same year, Mowilex introduced Emulsion as Indonesia’s first locally manufactured water-based paint, setting a legacy of innovation, ethics, and environmental responsibility. Today, Mowilex products are available across all major islands of the Indonesian archipelago, offering a full portfolio of interior and exterior paints, wood coatings, and specialty finishes built to meet the highest performance and environmental standards.  In 2019, Mowilex became one of the first paint companies in the world to be certified carbon neutral and remains Indonesia’s only Scope 1–3 carbon neutral manufacturer, a distinction it has proudly held for six consecutive years. The company integrates renewable materials, energy-efficient manufacturing, and waste reduction across operations, while actively contributing to reforestation and community initiatives.  

Industry associations and other partners

The conference gathered the support of industry associations in Indonesia as well as other business partners. Members and officials of leading associations such as ASCOATINDO (Indonesian Coating Association), IIEA (Indonesia ISO Expert Association) and Certified Coating Inspector and Painting Practitioners  (CCIPP) participated in the conference along with members of the APCI (Indonesian Paint Producers Association). The event’s business partners are Vicome Corporation, Nanjing Tianshi New Material Technologies Co., Ltd and ChinaCoat. 

For more information, visit: www.ringierevents.com