New player brings high-performance recycled compounds for the mobility industry

The plastics and mobility industries welcome a new player with the official launch of Rexelian, a company born to reshape how high-performance recycled materials are developed, produced, and brought to market. Headquartered in Sant Cugat del Vallés, near Barcelona, and strategically positioned at the heart of Europe's industrial corridor, Rexelian is dedicated to delivering advanced recycled polyolefin compounds for mobility, appliances, and electronics - with a laser focus on sustainability, quality, and performance.

Rexelian is an independent company, but it emerges with a unique competitive edge: the backing of GCR Group's recycling and compounding infrastructure, one of Europe's largest with over 500KT/year of installed capacity. Structured as a standalone company, Rexelian benefits from its proximity and direct access to this industrial scale, using 10% of GCR's total capacity to serve its specialized portfolio - creating a value chain integration rarely seen among independent compounders.

"Rexelian represents a new generation of companies - agile, technically driven, and fully aligned with the demands of the circular economy," said Antoni González, General Director of Rexelian. "We don't just make recycled compounds. We develop material solutions that help our customers meet their CO2 reduction targets without compromising technical performance."

Rexelian was quietly founded in mid-2024 and has since laid the groundwork for long-term success - investing in product development, strategic partnerships, and regional coverage across Europe. The company enters the commercialization phase with a dedicated team of direct sales managers and application development engineers covering Iberia, France, Italy, Germany, and Eastern Europe – each bringing extensive industry experience and a deep-rooted automotive DNA, ensuring a clear understanding of automotive-grade solutions; a product portfolio of high-performance recycled PP and PE compounds (PIR- and PCR-based), available in multiple talc-filled grades and custom colors; and immediate access to certified, traceable feedstock through a dedicated sourcing team

Designed for the Mobility Sector's New Demands

Rexelian is purpose-built to support automotive OEMs and Tier 1/Tier 2 suppliers with materials that meet the demands of electrification, lightweighting, and regulatory pressures. Applications include: interior, exterior, and under-the-hood components; large and small appliances; electronic casings and structural parts. 

Its mission is to help clients reduce CO2 footprints, meet 2030 circularity targets, and replace virgin materials without sacrificing performance and impele

R&D, Quality and Market Differentiation

Rexelian is investing heavily in innovation, application testing, and regulatory compliance. The company is on track to obtain an IATF 16949-certified Letter of Conformity by the end of 2025, with ISO certifications integrated into its operational standards from day one. Its integrated value chain - from feedstock to compound - ensures full traceability and consistent quality. Rexelian actively engages with OEMs, Tier suppliers, and technical centers to co-develop and validate new formulations.

Meeting Industry Momentum Head-On

Rexelian is not just built for today’s market – it’s designed for the decade ahead, supporting customers in meeting the early 2030s ELV regulations. Drawing on its expertise and state-of-the-art technology, the company is able to introduce End-of-Life Vehicles (ELV) materials as a viable source within the circular economy. This achievement is a direct result of its proven know-how. Positioned as a local partner for European industry, with efficient logistics and short supply chains enabled by proximity to Tarragona's petrochemical cluster and the Port of Barcelona.

With automotive and electronics industries under rising pressure to comply with EU mandates on recycled content, Rexelian offers immediate and scalable solutions to enable compliance without delay. The company is already engaging in pilot projects that demonstrate compliance with OEM specifications, while drastically improving eco-balance scores.

"Our customers understand that sustainability is no longer optional," added Antoni Gonzalez, General Manager of Rexelian. "They need reliable partners with the capability, flexibility, and technical know-how to ensure consistent delivery and supply security- and that's exactly what Rexelian offers."