Savor the Opportunity: Anuga Select China Paves Your Way to Asia's F&B Market

Co-organised by the China Chamber of Commerce of I/E of Foodstuffs, Native Produce and Animal By-products (CFNA), the Shenzhen Retail Business Association and Koelnmesse (Beijing) Co., Ltd., Anuga Select China 2026 will be held at the Shenzhen Convention and Exhibition Center (Futian) from 27-29 April 2026. With an exhibition area of 35,000 square meters, the event is expected to gather over 700 exhibitors worldwide, covering the entire food and beverage (F&B) industry chain comprehensively. It not only maintains its strategic focus on deepening roots in the South China market but also aligns with Shenzhen's growing international standing.

Anuga Select China 2026 will continue to take place in Shenzhen, a city that is attracting increasing global attention as the host of the 2026 APEC Economic Leaders' Meeting. This milestone strengthens Shenzhen's position as a driving force in the Guangdong–Hong Kong–Macao Greater Bay Area and a vital gateway to high-potential Southeast Asian markets. Against this backdrop, Anuga Select China 2026 offers international F&B brands timely access to a dynamically transforming market, providing direct pathways to buyers, regulators, and industry leaders across the Asia-Pacific.

Shenzhen: A Strategic Choice for Global Business

Shenzhen’s designation as the APEC 2026 host city reflects its pivotal role in shaping regional and global trade dynamics. Home to China’s youngest and  one of its most affluent urban population, the city boasts robust purchasing power and a distinct openness to innovative food offerings. Its prime location in the Greater Bay Area further enhances its position as a springboard to both the Chinese mainland and booming Southeast Asian markets.

Anuga Select China: Connecting Markets with Precision and Impact

Powered by Anuga—the world’s leading F&B trade fair—Anuga Select China delivers a specialized platform designed to help brands expand their footprint across Asia. Key features of the event include:

• Synergy with APEC Momentum: Align with Shenzhen’s rising global profile and tap into policy and business tailwinds generated by APEC 2026.
• Powered by Anuga: Empower your brands with Anuga's global influence and tap into China's thriving market potential.
• Smart Business Matching: Enhanced two-way matching ensures efficient partnerships by aligning streamlined product presentations with precise buyer needs.
• Dual Engine of Tech and Innovation: FoodTec and cutting-edge products accelerate supply chain across the entire F&B industry.
• HORECA Solutions Lab: Immersive HORECA programmes provide direct access to food service channels with trend insights and scenario-based showcases.

With Shenzhen's profile soaring ahead of APEC 2026, there is no better time to align your brand with the city's rising influence.  Join us at Anuga Select China - where trade, technology, and culinary innovation converge to  unlock the vast F&B potential of Asia. Reserve your booth by 31 December to lock in Early-bird rates. This is your opportunity to position your brand at the forefront of the region's most dynamic market.

For more information about Anuga Select China, please visit www.anuga-china.com/