CHUMPOWER at TMTS 2026: Customization and Southeast Asia Drive Growth Strategy

At the Taiwan International Machine Tool Show (TMTS) 2026, organized by the Taiwan Machine Tool & Accessory Builders’ Association, Taiwanese manufacturers once again demonstrated why they remain at the forefront of global machine tool innovation. Among them, CHUMPOWER presented a clear direction: moving beyond standard machines toward flexile, customized solutions.

 

Speaking with International Metalworking News for Asia, Ms. Vanessa Chen, Overseas Sales at CHUMPOWER, shared how shifting customer demands—and the rapid rise of Southeast Asia—are shaping the company’s next phase of growth.

 

Responding to a Shift in Customer Demand

On the show floor, CHUMPOWER highlighted its latest tapping machine solutions, but the real story lies in how those machines are evolving.

 

“In the past, most customers used standard machines,” Ms. Chen explained. “But in the last two or three years, more clients have their own projects, so they need customized tapping machines.”

 

This change is pushing CHUMPOWER to rethink its approach. Instead of offering fixed models, the company increasingly works with customers to adapt machines to specific production needs.

 

“We can customize based on what they want,” she added. “If they need special functions or configurations, we can adjust the machine for them.”

 

The shift reflects a broader industry trend: manufacturers are no longer satisfied with general-purpose equipment—they are looking for solutions that fit their exact production requirements.

 

Balancing Manual Flexibility and Automation

While automation is a growing priority across the industry, CHUMPOWER is taking a practical, step-by-step approach.

 

Its tapping machines are designed to support both manual and automated operations, giving users flexibility depending on their production setup.

 

“Customers can still operate manually, but they also have the option to move toward automation,” Ms. Chen noted.

 

This hybrid model is particularly relevant in Asia, where many manufacturers are gradually upgrading their capabilities rather than making immediate, large-scale investments in fully automated systems.

 

Southeast Asia: From Exploration to Expansion

A key theme in CHUMPOWER’s strategy is its increasing focus on Southeast Asia, a region that continues to attract manufacturing investments.

 

“We started exploring Southeast Asia about two to three years ago,” Ms. Chen said. “In Vietnam and Indonesia, we already have distributors now.”

 

The company’s expansion is not just about entering new markets—it is about finding the right partners.

 

“For Malaysia, we are looking for a suitable partner,” she explained. “We prefer someone who doesn’t already represent many Taiwan brands, so they can focus more on promoting our products.”

 

This selective approach highlights CHUMPOWER’s intent to build stronger, more dedicated distribution channels, rather than simply expanding its footprint.

 

 

Staying Rooted in Taiwan

Despite its growing international presence, CHUMPOWER continues to manufacture all of its products in Taiwan.

 

“All our products are made in Taiwan,” Ms. Chen emphasized. “We don’t have factories outside.”

 

While some competitors have shifted production overseas, CHUMPOWER sees value in maintaining its base at home—particularly when it comes to quality control and brand reputation.

 

“At the moment, we don’t have plans to set up factories in other countries,” she added.

 

 

Looking Ahead: Sustainability and High-Precision Industries

In terms of product development, CHUMPOWER is also looking toward more sustainable and advanced technologies.

 

“We want to promote EDM machines in the next few years,” Ms. Chen said, referring to Electrical Discharge Machining, which offers precision and efficiency advantages in certain applications.

 

At the same time, the company is setting its sights on higher-end industries.

 

“In the next three to five years, we want to improve our products and enter industries like aerospace,” she explained. “That means we need more certifications and higher standards.”

 

This move reflects a broader ambition—not just to expand geographically, but also to move up the value chain.

 

Building Presence Through Regional Engagement

Trade shows remain an important part of CHUMPOWER’s outreach strategy. In addition to TMTS, the company has participated in exhibitions across Asia, including Indonesia.

 

“We joined an exhibition in Jakarta last year,” Ms. Chen noted, adding that such platforms are key to building relationships and understanding local markets.

 

Adapting to a Changing Industry

CHUMPOWER’s message at TMTS 2026 is straightforward: the market is changing, and manufacturers must adapt.

 

From customized machines to selective regional expansion, the company is aligning itself with the needs of a more demanding and more diversified customer base.

 

As Ms. Chen summed it up simply: “We just try to improve our products and provide what customers really need.”

 

For an industry undergoing rapid transformation, that pragmatic approach may well be CHUMPOWER’s strongest advantage.