BISS 2026 celebrates Blaser Swisslube's 90 years of innovation and global partnership

Over the past nine decades, the company has grown from a local enterprise into a global specialist in metalworking fluids, process optimization, and technical support, helping manufacturers improve productivity and machining performance around the world.

HEAD of APAC - David Liu

To commemorate this achievement, Blaser Swisslube hosted the Blaser International Sales Summit (BISS) 2026 at its headquarters in early June. Held every five years, BISS is the company's flagship global gathering, bringing together employees, business partners, and industry experts to exchange knowledge, strengthen relationships, and align on future business strategies.

This year's event was especially significant as it coincided with the company's 90th anniversary celebration. Around 800 guests from 40 countries participated in presentations, technical workshops, strategic discussions, networking sessions, and anniversary celebrations, reflecting the strength of Blaser's global network and long-standing partnerships.

The summit also showcased Blaser Swisslube's continued commitment to innovation. Nine workshops explored topics including growth strategies, digital services such as the Diagnostics Tool and the new LTA platform, and "Services in the Drum 2.0" developed in collaboration with Liquidtool Systems. These initiatives demonstrate how the company continues to combine technical expertise, digital technologies, and application knowledge to deliver practical value for manufacturers.

Beyond product innovation, BISS 2026 reinforced Blaser Swisslube's philosophy of building long-term customer partnerships. By bringing together colleagues and partners from around the world, the event provided a platform to exchange ideas, celebrate shared achievements, and strengthen collaboration for the future.

The summit's theme, "We Write the Next Chapter Together," captured the spirit of the occasion. While celebrating 90 years of Swiss engineering excellence and innovation, Blaser Swisslube also reaffirmed its commitment to supporting manufacturers worldwide through continuous innovation, technical expertise, and trusted partnerships for decades to come.