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As consumer expectations for oral health expand beyond basic cleansing to include whitening, sensitivity relief, periodontal health, microbiome balance and targeted efficacy, oral care products are rapidly evolving from traditional daily-use consumer goods into increasingly science-driven health and wellness solutions.
At the same time, artificial intelligence, biotechnology, efficacy validation and emerging active materials are entering the oral care R&D process, creating new opportunities for product development and category innovation.
Against this backdrop, the PCT 2026 Oral Care Innovation Forum will be held on September 23 in Shanghai, China, bringing together experts from oral care brands, ingredient suppliers, research institutions, testing organizations and technology companies. The forum will explore key topics including market trends, formulation innovation, natural solutions, the oral microbiome, efficacy verification, AI-enabled R&D, whitening, sensitivity relief and enamel remineralization.
Understanding Market Trends and Rethinking Oral Care Innovation
The forum will begin with a closer look at the evolving Chinese oral care market.
Mr. YAN Weijun, Deputy General Manager of GUANGZHOU BINGQUAN COSMETICS TECHNOLOGY CO., LTD., will present “Trends and Product Innovation Strategies in China’s Oral Care Products Market,” examining changes in consumer demand and emerging directions for product development.
For brands and R&D teams, the challenge is increasingly shifting from simply adding more functions to translating market insight into differentiated, scientifically credible products. As oral care moves toward more segmented and efficacy-oriented solutions, understanding how consumer expectations are changing will be critical to future category growth.
Natural Ingredients, Microbiome Science and New Actives Expand the Formulation Toolbox
Ingredient and formulation innovation will be another major focus of the forum.
Ms. Lily WANG, Deputy Manager of Technical Support at Spec-Chem Industry Inc., will discuss “Natural Solutions for Next-Generation Oral Care,” exploring how naturally derived solutions can support the development of a new generation of oral care products.
Meanwhile, Ms. LIANG Yuwen, Technical Marketing Manager at Symrise China Holding Co., Ltd., will present Symrise’s oral care solutions from the perspective of microbiome balance and soothing care, highlighting opportunities to build more targeted approaches to oral health.
The application of new active ingredients will also be addressed. Mr. Kevin XU, Business Director of Microsyn Biotechnology (Shanghai) Co., Ltd., will share insights into the use of ε-polylysine in oral care, covering the development path from formulation application to efficacy verification.
Together, these sessions will examine how ingredient innovation can move beyond concept development toward measurable performance and stronger product differentiation.
From Whitening to Sensitivity Relief: Efficacy-Driven Oral Care Enters a New Stage
Whitening and sensitivity relief remain two of the most important areas of oral care innovation, but consumer expectations are becoming increasingly sophisticated.
Ms. ZHONG Huiling, Product Manager & Senior Researcher at usmile, will explore “How to Enhance the Efficacy of Home-Use Blue Light Whitening,” focusing on the application and performance optimization of blue-light whitening technology in at-home oral care.
Later in the program, Dr. LIU Weining, Head of R&D at Beiaijian (Hangzhou) Biotechnology Co., Ltd., will discuss the application of whitening bio-enzymes in toothpaste, offering another perspective on technology-driven whitening solutions.
Sensitivity relief will also take center stage. Mr. LIU Zhihao, Head of Oral Care R&D at Haleon, will share the latest developments in sensitivity-relief technology and innovation practices from Sensodyne, providing insights into how established efficacy platforms continue to evolve.
These discussions reflect a broader shift across the oral care industry: product claims are increasingly expected to be supported by technology, scientific evidence and clearly demonstrated consumer benefits.
AI Moves into Oral Care R&D
Artificial intelligence is gradually moving from conceptual experimentation into practical product development.
Mr. FANG Hao, Head of R&D at Zhangzhou Pianzaihuang Shanghai Jiahua Oral Care Co., Ltd., will review AI applications across industries and share how the technology is being introduced into the oral care product development process.
For R&D teams, AI has the potential to do more than improve efficiency. As digital tools become more deeply integrated with traditional research workflows, they may support more systematic, data-driven approaches to formulation design, development decisions and product innovation.
The growing convergence of AI and conventional R&D could therefore become an important driver of the next stage of oral care innovation.
From Periodontal Health to Enamel Remineralization
Beyond consumer-facing concerns such as whitening and sensitivity, the forum will extend into clinical research, oral health management and advanced material science.
Prof. SUN Weibin, Chief Physician at Nanjing Stomatological Hospital, Medical School of Nanjing University, will discuss the application and exploration of IDC in periodontitis therapy, bringing a clinical and medical research perspective to the program.
At the other end of the innovation spectrum, Assoc. Prof. HONG Liu from the School of Chemistry and Materials Engineering (College of Cosmetics), Jiangnan University, will present research on the rapid biomimetic remineralization of tooth enamel induced by amphiphilic peptides. The session will explore how emerging materials and biotechnology may open new possibilities for enamel protection and repair.
Meanwhile, Dr. WANG Shasha, R&D Director of MOMPICK, will examine product evolution and category opportunities behind the high prevalence of dental caries, connecting consumer health needs with future product innovation.
Roundtable: What Will Define the Next Five Years of Oral Care?
One of the highlights of the forum will be a roundtable discussion titled:
“From Basic Cleansing to Precision Efficacy: The Next Five Years of China’s Oral Care Industry.”
Participants will include Ms. Sammie LE, Head of Oral Care Product R&D at Unilever China, and Mr. ZHU Pengfei, Research and Standardization Director of the National Cosmetics Testing and Inspection Center, Jiangsu Provincial Institute of Product Quality Supervision and Inspection.
The discussion will examine how the industry is redefining the technical value of oral care products—from changing consumer needs and R&D technologies to efficacy evaluation, standards and testing.
How far can oral care move beyond traditional cleansing? How will precision efficacy, microbiome management, scientific validation and new material technologies translate into commercially competitive products? And what kinds of innovation will define the category over the next five years?
These questions will form the core of the roundtable dialogue.
Connecting Science, Technology and Product Innovation
From brands and ingredient suppliers to universities, hospitals and testing institutions, the PCT 2026 Oral Care Innovation Forum will connect multiple parts of the oral care value chain.
Its agenda spans market insight and product strategy, formulation and ingredient technology, efficacy research and fundamental science, creating a platform for deeper exchange around both technological innovation and commercial application.
For oral care brands, OEM/ODM manufacturers, ingredient suppliers and R&D professionals, the forum will offer an opportunity not only to understand emerging trends, but also to discover new technologies, explore product development opportunities and connect with partners across the industry.
From cleansing to efficacy, from formulation to science, and from individual products to more comprehensive oral health management, a new wave of innovation is reshaping the oral care industry.
The PCT 2026 Oral Care Innovation Forum looks forward to exploring the technologies and ideas that will shape the next five years of oral care.
September 23, 2026 | Shanghai, China
Looking Ahead: PCT 2026 Guangzhou — Where Beauty Technology Meets Global Growth
Following the Shanghai Oral Care Innovation Forum, the PCT 2026 Personal Care Technology Convention & Exhibition will return to Guangzhou on November 18–19, 2026, at the Baiyun International Convention Center.
Under the theme “Technology Drives the Future of Beauty, Innovation Fuels Global Growth,” PCT Guangzhou will bring together the broader beauty and personal care innovation ecosystem, with 150+ speakers, 6,000+ professional visitors, 200+ exhibitors and 500+ innovative products expected.
Featuring one main forum and 12 technology and innovation forums, the event will explore topics including skin longevity, repair and microbiome science, biotechnology, active ingredients, clean beauty, scalp and hair care, AI + Beauty, formulation innovation, marketing and globalization.
From scientific exchange and technology discovery to business matchmaking and global market opportunities, PCT 2026 Guangzhou will connect brands, suppliers, R&D professionals and technology partners across the beauty value chain.
To register: https://saas.industrysourcing.cn/16nRx3
Speaking & Sponsorship
Ms. Lily Pan
Tel: +86 21 6289 5533-130
Email: lilypan@ringiertrade.com