Precision nutrition is a data-driven approach to diet and nutrition, and is based on one’s biology, lifestyle, and health needs. It relies on information about one’s metabolism, genetic makeup, gut microbiome analysis, physical activity, and biomarkers. All these help in designing exact nourishment for one’s well-being and disease prevention. To compare, personalized nutrition is based largely on one’s lifestyle, preferences, and health conditions, and is not always supported by scientific data.
Since precision nutrition requires data analytics, advancements in artificial intelligence enhance its effectiveness for meal planning, food tracking and dietary assessments. AI-driven platforms can analyze biomarkers, genetic data, and metabolic responses to create highly customized nutrition plans. At the consumer level, one can appreciate the ability to make quick informed decisions about diet, based on wearable smart devices that can track glucose levels, metabolism, and nutrient absorption.
Toxigon Infinite, a digital knowledge platform provides the following examples where AI plays a key role in precision nutrition:
- Nutrino Health: An AI-powered platform, acquired by Medtronic and developed FoodPrint, provides personalized nutrition insights based on an individual's physiological response to different foods.
- DayTwo: AI is used to help manage diabetes and weight by analyzing gut microbiome data and predicting blood sugar responses to various foods.
- Habit: This combines DNA testing and AI algorithms to create customized nutrition plans tailored to an individual's genetic makeup.
While fairly new, precision nutrition has the potential to improve food systems, healthcare, and sustainability. To that end, ongoing research and innovation continue to shape its development. According to Research and Markets, the global market for precision nutrition was at $6.09 billion in 2024 and is projected to grow at a CAGR of 16.2%, reaching $12.89 billion by 2029. Growth is driven by consumer demand for personalized health solutions, advancements in genetic and biomarker testing, and the rising awareness of nutrition’s role in disease prevention.
Not just for humans
In Southeast Asia, precision nutrition is also utilized in the livestock and animal feed industries, two important food sectors in the region. AI-powered precision nutrition technologies help improve yields, cut feed costs, and enhance sustainability.
In Malaysia and Indonesia, Trouw Nutrition introduced the NutriOpt On-Site Adviser (NOA) which provides real-time nutritional insights and better feed quality. The company also designed Selko IntelliOpt to enhance production quality for farmers in Malaysia and Brunei.
Cargill’s investments in digital platforms aim to optimize feed formulation and reduce nutrient waste. The agri-food industry expert offers a portfolio of micronutrition solutions. Its Biostrong™ is designed to enhance the digestive health of poultry by improving feed conversion ratios, where poultry are eating less but also gain more weight. Another is, Notox™, a mycotoxin management solution that reducing contamination risks poultries.
The AI-powered Galleon™ analyzes the gut microbiome of livestock, allowing farmers to customize feeding strategies for optimal health and productivity, while the Near-Infrared (NIR) Technology: Reveal™ Layers measures body fat in chickens non-invasively, enabling real-time nutritional adjustments to enhance productivity and profitability. These are just some of the innovations from Cargill.
Can it be more precise?
Precision nutrition is tech-driven, but its future lies in the hands of experts from various fields, including AI developers, nutrition scientists, and healthcare professionals, who together will continue to enhance personalized solutions. The future of health looks promising as experts anticipate advancements in microbiome-based nutrition, more wearable smart devices, the production of nutrient-dense and eco-friendly foods, and greater accessibility to genetic testing, all of which will empower consumers to safely modify their diets according to their nutritional needs.
Sources:
AI in Nutritional Science: Personalized Diet Plans for Optimal Health. https://toxigon.com/ai-in-nutritional-science-personalized-diet-plans-for-optimal-health
5 AI nutrition apps killing it in healthy eating right now. https://www.qina.tech/blog/5-ai-apps-killing-it-in-healthy-eating-right-now
Top 10 Nutrition Trends to Watch in 2025. https://nutritionfornonnutritionists.com/2025/02/top-10-nutrition-trends-to-watch-in-2025/
Personalized Nutrition Market Size, Share, and Trends 2025 to 2034 https://www.precedenceresearch.com/personalized-nutrition-market
360° Poultry: Future-Focused Nutrition. https://www.cargill.com/animal-nutrition/doc/1432274135230/poultry-future-focused-nutrition-pdf.pdf