APR Corp’s skincare devices showcased at CES 2024

APR Corp., a global beauty tech firm, elevated the status of K-beauty tech with its beauty devices showcased at Consumer Electronics Show (CES) 2024.

According to APR, the product that garnered the most attention was its Booster Pro, soon-to-be-released in the U.S. It is a next-generation beauty device that is quite popular in Korea, implementing APR's technological expertise and reflecting customer feedback. It is designed to achieve skincare effects such as radiance, elasticity, and pore management through four main modes: Booster Mode, Microcurrent (MC) Mode, EMS Mode, and Air Shot Mode. Visitors at CES were highly interested in its application, specifications, and exact launch date, the company said.

Other next-generation beauty devices by APR, unveiled for the first time at CES, also drew attention. These included a beauty device that manages skin aging through collagen stimulation using high radiofrequency (RF) and a new device aiming for the professional personal care sector, equipped with multiple features. Despite being prototypes and not yet released, they attracted attendees with their exquisite designs and detailed technical descriptions.

Having made a successful impression at its first CES participation, APR plans to intensify its global market strategy in 2024 with innovative beauty devices. The company aims to diversify its sales outlets, currently spanning seven countries, to include Europe, South America, Mainland Southeast Asia, the Middle East, and other Asian regions. APR Corp. also plans to strengthen its current position in major export markets such as the U.S., Japan, and China with new products.

"CES has proven that Korea's advanced beauty tech is attracting global consumer interest. We plan to accelerate our technological development and global strategy with innovative new products enriched with our expertise," said CEO Byunghoon Kim.