Arizton's latest research report indicates that the active cosmetics market will grow at a CAGR of 12.6% from 2021-2027. The demand for skin care and hair care products is growing as skin concerns and personal care are becoming mainstream, thereby presenting an opportunity for the market to grow. In recent years, the cosmetics industry has enthusiastically adopted nanotechnology by taking inspiration from its early involvement in biotechnology and bioscience. Several nano-based products have been developed by exploiting various nanomaterials of different compositions, shapes, and sizes. These were mainly chosen for their ability to overcome common limitations of cosmetics by enhancing penetration, improving the stability of ingredients, controlling the release of active ingredients, and functioning themselves as active agents. The application of plant-active ingredients in functional cosmetics often has several issues, such as poor solubility and stability, low skin permeability, and skin irritation, which limit the application of plant-active ingredients in functional cosmetics. Nanocarrier technology is expected to solve these problems and expand the application of plant-active ingredients in active cosmetics.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.
Shift toward halal cosmetics impacting the market
The COVID-19 pandemic brought a substantial shift to online shopping. Online distribution channel sales made less than 10% of global distribution during the pre-pandemic period. Customers preferred to buy cosmetics from trusted drug stores and pharmacies. Furthermore, the shipping cost of a single product often increases the overall price, making the purchase unnecessarily expensive. Shiseido witnessed over 40% contribution of e-commerce platforms to its sales in the Americas, , and & in 2021. The company increased its share in e-commerce across during the pandemic. In recent years, e-commerce penetration only augmented slightly, the online share is predicted to increase to about 47% in the US by 2023.
The report considers the present scenario of the global active cosmetics market and its market dynamics for 2022−2027. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the market.
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