Barcelona Wine Week boosts the global reach of Spanish wine

The next edition of Barcelona Wine Week (BWW) will bring together Spanish wineries represented in 90 Designations of Origin, including Ribera del Duero, Rioja, Priorat, Montsant, Rueda, Cava, Jumilla, La Mancha and Alicante, along with quality labels from across the country, reflecting the diversity and excellence of Spanish wine.

Among the confirmed exhibitors at the event, which will take place in halls 1 and 8 of the Montjuïc venue, are major brands such as Torres, Vallformosa, Lan, Matarromera, José Pariente, Marqués del Atrio, Raventós Codorníu, Grandes Pagos de España, Araex, Juve & Camps and Freixenet. Joining them for the first time are prestigious wineries and groups such as Grupo Osborne and the DO Rueda, which will participate as a direct exhibitor for the first time, as well as hundreds of medium and small wineries, together with more than 300 micro-wineries and emerging projects from all over Spain.

In terms of representation, the Spanish regions with the greatest presence at Barcelona Wine Week are Catalonia (320), Castilla y León (260), La Rioja (105) and Castilla-La Mancha (75). In this edition, the regions showing the strongest growth in the number of wineries compared with the previous edition are Andalusia (66), Murcia (40) and Asturias (6).

The exhibition area of Barcelona Wine Week, which this year will occupy 10,800 m² of space, 9% more than in 2025, will be complemented by different areas such as a self-guided tasting zone, a space for meetings and networking among industry professionals, and a speaker’s corner devoted to the latest trends.

For the president of Barcelona Wine Week and of the D.O. Cava, Javier Pagés, “BWW is consolidating its position as an unmissable event: it is the place where Spanish wineries and international buyers meet, get inspired and create real business opportunities. An ideal platform to present innovations, connect with distributors, strengthen relationships and share a common vision of the future of wine. All in a professional, attractive and dynamic environment.”

Nearly 1,900 national and international buyers

To boost business opportunities for exhibitors, BWW strengthens its hosted buyers program in collaboration with ICEX Spain Trade and Investment. This edition will bring together more than 880 buyers from strategic markets in Europe, America and Asia. Around 13,500 business meetings are expected between wineries and international professionals. Among them are distributors such as Divin (Canada), Delta Wines (Netherlands), Global Wines & Spirits (Colombia) and Imperial Beverage (USA), as well as supermarkets like Coto (Argentina), NSLC (Canada) and Huge (Japan), to name a few.

Barcelona Wine Week will also attract more than a thousand national buyers from large-scale retail, specialist retail and the HoReCa channel, the main distribution channels for Spanish wine today.

130 experts and 80 activities

The next edition of Barcelona Wine Week will pay tribute to generations of winegrowers and winemakers who have dedicated their lives to caring for the land and crafting each bottle, giving a voice to winemaking families such as Torres, Vega Sicilia, Gramona, Artadi and José Pariente, among others, who will explain how their wines have endured over time or, in some cases, how generational change brings new mindsets and ways of understanding wine.

At the same time, the show will feature a comprehensive programme of 80 activities and 136 national and international experts participating in conferences, round tables and tastings to reveal major industry trends. In this regard, one of the highlights of the next edition is the participation of the renowned British wine critic and Financial Times columnist Jancis Robinson, widely regarded as the world’s most influential voice on wine, who will lead the tasting “Tradition and Innovation: From Past to Present.”

The next edition of BWW will also feature eight Masters of Wine, including Lenka Sedlackova, Almudena Alberca and Jonas Tofterup; winemakers such as Willy Pérez, Oriol Lliberia and Richard Sanz, among others; and will pay posthumous tribute to Victoria Ibáñez, vice president of the Catalan Association of Sommeliers. In addition, Ramon Francàs, journalist and critic for La Vanguardia, will organize the tasting “12+1 Myths of Jerez.”

The BWW Likes the City program will bring tastings, pairings, tapas and tasting menus to restaurants, bars and wine shops in the city such as Compartir, Via Veneto, Nectari, Casa Alfonso, El Salero and 4 Latas. The initiative will also invite wine to step outside its usual setting, pairing it with venues outside the usual gastronomic circuit such as the Reial Cercle Artístic de Barcelona, the Pipa Club and the Fundació Victoria dels Àngels.

The previous edition of BWW, in February 2025, brought together 1,266 exhibiting wineries, 81 DOs and nearly 25,700 professional visitors, 20% of them international. The event is supported by the Ministry of Agriculture, Fisheries and Food (MAPA), the Spanish Wine Federation (FEV), the Spanish Conference of Wine Regulatory Councils (CECRV) and the Spanish Wine Interprofessional Organization (OIVE), and receives the backing of Cajamar, the leading financial group in cooperative banking in Spain.