China-based USHOPAL acquires French skincare brand PAYOT

As a leader in high-end beauty investments, USHOPAL has built a portfolio of prestigious brands worldwide, including the acquisition of British luxury skincare brand Argentum Apothecary in 2022 and a strategic investment in the French niche fragrance house Juliette Has a Gun. This year, the acquisition of PAYOT, further underscores the company's ambition to create a new-generation luxury beauty group with an unparalleled global footprint.

PAYOT is a heritage French skincare brand with over 100 years of expertise, with products available in over 70 countries and an extensive network of 5,000+ spa and professional beauty partners. Its facial treatments are performed 7 million times annually across 30+ countries, making it one of the most recognized names in professional skincare.

Founded in 1920 by Dr. Nadia Payot, PAYOT is renowned for blending scientific innovation with sensorial skincare rituals. Dr. Payot, one of the first female doctors of her time, revolutionized skincare by integrating dermatological expertise with holistic beauty treatments, including the now-iconic "Facial Ballet" massage technique, inspired by the movements of ballerina Anna Pavlova. Over the decades, PAYOT has remained at the forefront of professional skincare, offering results-driven treatments across high-end spas, luxury retailers, and professional beauty institutes.

PAYOT's product range spans facial care, body treatments, and anti-aging solutions, with signature lines such as MY PAYOT, N°2, and Pâte Grise, which have built a loyal global following for their advanced formulations and sensory appeal.

Through this acquisition, USHOPAL will bring new momentum to PAYOT, leveraging its expertise in global omni-channel, brand-building, and consumer engagement to drive growth across international markets. The group will preserve PAYOT's rich heritage and professional skincare expertise while enhancing its presence through innovative retail strategies, next-generation consumer experiences, and expanded global distribution.

This acquisition marks another milestone in USHOPAL's journey to redefine the luxury beauty landscape. As a group committed to curating and scaling high-end brands for the modern consumer, USHOPAL will continue to drive PAYOT's global and China expansion, ensuring that its legacy and innovation reach an even broader audience.