Clariant launches concept for hair care solutions

Source：Clariant Release Date：2025-10-02 34

Personal CareRaw Materials & Ingredients Ingredients/Formulation

As personalized beauty continues trending, Clariant unveils the HAIRMONIST hair care concept, demonstrating its specialized ingredients such as GlucoTain™ and Genadvance™ lines, for customized formulations

The HAIRMONIST concept by Clariant addresses the consumer need for personalized beauty experiences. With Clariant’s extensive portfolio of ingredients with a high share of renewable content, formulators can develop tailored hair care products. For instance, Plantasens^™ Olive LD & SP ECO serves as natural alternatives to silicones.

"Today's consumers expect hair care products that are as unique as they are," said Diana Gaitan, Marketing Manager Personal & Home Care at Clariant. "With HAIRMONIST, we are showcasing how our ingredients can be orchestrated to create personalized formulations that deliver outstanding performance and answer the growing demand for natural beauty solutions. Beyond functionality, this concept embodies our commitment to helping brands design products that forge a deeper emotional connection with consumers."

HAIRMONIST: The Hair Symphony, a new hair care concept that harmonizes personalization, sustainability, and sensory experiences to meet evolving consumer demands. (AI-genarated photo © Clariant)

The HAIRMONIST concept taps Clariant's range of renewable-based ingredients, including the GlucoTain line of mild surfactants, which offers excellent cleansing properties while maintaining the natural moisture balance of hair and scalp, according to Clariant.

The Genadvance line offers targeted conditioning and protection benefits that can be customized to address specific hair types and concerns, from damage repair to color protection.

"The versatility of these ingredient systems allows especially regional formulators in Latin America to create products for diverse hair types and concerns. Innovative combinations of Aristoflex^™ and Genadvance create unique sensory experiences that enhance the emotional connection between consumers and their hair care routines, transforming daily hair care into moments of wellness," explained Luciana Rodrigues, Head of Application Development Personal Care at Clariant, Americas.

HAIRMONIST: The Hair Symphony was developed by Clariant's Latin American team, and first launched at in-Cosmetics LATAM held from September 23-24 in Sao Paolo, Brazil.