Danone completes its acquisition of Huel

Danone has completed its acquisition of Huel, a leading player in complete, nutritionally balanced meal solutions.

By combining the direct-to-consumer and community engagement capabilities of Huel with the scale and global reach of Danone, more consumers will have access to nutritionally complete and convenient, sustainable food.

Huel will be consolidated in Danone’s financial statements from September 1, 2026.

Antoine de Saint-Affrique, Danone SA Chief Executive Officer said: “Today we are happy to officially welcome Huel to the Danone family. Together, we will unlock and fuel new opportunities for growth by extending the reach of Huel’s market-leading products with our global scale and scientific credibility. The unique expertise they bring in the field of consumer and community engagement will also further strengthen our capabilities.

James McMaster, Huel’s Chief Executive Officer said: “After a decade building the Huel brand, we begin the next step in Huel’s journey. With Danone, our ambition is to be even more relevant to our loyal customers and win a new following in new places around the world.”

Huel is a global leader in complete, nutritionally balanced meals, offering a broad range of products including powders, ready‑to‑drink shakes, Hot & Savory meals, nutrition bars, supergreens and functional beverages. Built on a science‑driven formulation approach, all Huel products provide essential macronutrients and micronutrients in convenient, plant‑based formats. With a predominantly direct‑to‑consumer model and best‑in‑class digital capabilities, Huel has developed a highly engaged community and strong brand advocacy. Its portfolio is designed to deliver sustainable, accessible nutrition that supports modern, active lifestyles.

Danone is a leading global food and beverage company operating in three health-focused, fast-growing and on-trend Categories: Essential Dairy & Plant-Based products, Waters and Specialized Nutrition.