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DayGlo launches fluorescent colours for cosmetics, personal care sectors

Source:DayGlo Color Corp Release Date:2023-03-28 755
Food, Beverage & Personal CarePersonal CareRaw Materials & Ingredients
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The Elara Luxe product line comprises seven new plant-based fluorescent pigments

DayGlo Color Corp. has launched Elara Luxe™, its newest innovation in fluorescent colour technology for the cosmetics and personal care sector. 


Comprising seven new plant-based fluorescent pigments, the Elara Luxe product line provides formulators with the opportunity to create clean beauty products with an intense and rich palette. 


DayGlo_Elara_Luxe_Pigments.jpg


The manufacturer of daylight fluorescent pigments shared that consumers are driving demand for sustainable products that are free from harmful ingredients. The new product line is free of microplastics; supporting both consumers and the environment. Elara Luxe embodies clean beauty standards and defines a new class of cosmetic colorants manufactured from all-natural rice protein; a powerful fusion of nature and technology. All pigments are renewably plant-sourced, inherently biodegradable, non-GMO, vegan, kosher and halal certified.

 

Elara Luxe colorants can be used in oil-based, solvent, or water-born formulations. This makes them ideal for a broad range of applications when used in accordance with the usage and restrictions outlined in 21 CFR Part 74 Subpart C and 21 CFR Part 82 Subparts B, C, and D. This can include makeup, lip gloss and lip sticks, lotions and soaps, face paint, temporary hair color, and nail lacquer or nail polishes.

 

“The Elara Luxe range is a key element of DayGlo’s growth strategy,” says Will Wooten, VP Global Sales and Marketing at DayGlo. “As America’s leading fluorescent pigment manufacturer, we are ecstatic about our latest innovation. Here is a product with the power to revolutionize the palette available to formulators.”

 

Will explains the environmental considerations that went into the new range: “Building on our Elara product series we’ve developed the world’s only fluorescent pigment for cosmetics and personal care. Elara Luxe is more than 97% plant-based and reiterates our commitment to reduce our impact on the environment.”

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