Dr. Althea brand launches Ulta beauty in the United States

Korean skincare brand Dr. Althea, best known for its TikTok-viral 345 Relief Cream, is making a major move into the U.S. retail landscape through a nationwide rollout with Ulta Beauty.

Following its debut on Ulta.com in early September, Dr. Althea will launch in 109 Ulta Beauty stores on October 26, 2025, with plans to expand to 1,350 locations nationwide by February 2026. This partnership marks a significant milestone for the brand as it continues to meet surging U.S. demand for effective, gentle, and clinically inspired K-beauty solutions.

"From the beginning, Dr. Althea was created to simplify sophisticated Korean skincare through formulas that combine clinical precision with gentle care," said Evelyn Lee, Founder of Dr. Althea. "As our community has grown worldwide, expanding into Ulta Beauty allows us to bring that philosophy to even more people seeking balance between innovation and sensitivity. This launch is an important step in sharing our belief that effective skincare should also feel effortless."

Fan-favorite products like the 345 Relief Cream, Vitamin C Boosting Serum, and Pure Grinding Cleansing Balm will now be available in-store, with additional online exclusives offered through Ulta.com. Each formula embodies Dr. Althea's signature balance of gentle botanicals and dermatological science, a combination that has made the brand a go-to among beauty editors, influencers, and skincare enthusiasts alike.

This milestone marks a significant moment in Dr. Althea's U.S. retail journey, bringing the brand's cult-favorite formulas to an even broader audience. By joining Ulta Beauty's carefully curated skincare assortment, Dr. Althea continues to make premium Korean skincare more accessible than ever before.