EMSA presents exclusive fragrance inspired by Beautyworld Middle East 2025

EMSA Esencias Moles, with more than 70 years of experience in fragrance creation, presents its exclusive fragrance ‘Lumière d'Orient’ at Beautyworld Middle East 2025, which takes place from October 27 to 29 in Dubai. This fragrance, inspired by the elegance and sophistication of the Middle East, is designed to capture the essence of the region, blending tradition and modernity in a unique creation developed exclusively for the fair.

With its fragrance ‘Lumière d'Orient’, EMSA was one of 15 international houses chosen to participate in Beautyworld Middle East's Signature Scent competition, a creative challenge that seeks to reflect the soul of the fair and the olfactory identity of the Middle East. During the fair, all attendees can smell and vote on the different proposals through a blind test, choosing the creation that, in their opinion, best represents the essence of Beautyworld Middle East. EMSA's proposal stands out for its innovative character and contemporary interpretation of oriental luxury.

Exclusive fragrance from EMSA Esencias Moles captures the essence of the Middle East

‘Lumière d'Orient’ offers an immersive sensory experience, with top notes of pink pepper, bergamot, and saffron, evoking the luxury and freshness of the desert. At its heart, notes of Damask rose, sambac jasmine, and oud convey the sensuality and mystery of the Middle East, while the warm base of amber, sandalwood, and musk leaves a refined and enveloping trail.

Expanding international presence

EMSA maintains a solid international expansion agenda, with a presence in key markets such as Europe, the Middle East, and Latin America. Following its participation in the Barcelona Perfumery Congress 2025, the company reinforces its leadership in the perfumery industry with exclusive and highly creative proposals.

Upcoming international events

After Beautyworld Middle East 2025, EMSA will continue its international calendar with a presence at: in-Cosmetics Asia (Bangkok)

About EMSA

EMSA Esencias Moles is a family business founded in 1953 in Barcelona, specializing in the creation of fragrances for brands and perfume houses. With over 70 years of experience, it combines creativity, innovation, and technical rigor to create essences that reach more than 60 countries.

Headquartered in Cervelló and with plants in Argentina and Uruguay, EMSA maintains a strong international presence in key markets such as Latin America, Asia-Pacific, and the Middle East. Currently, under the leadership of the third generation of the family, the company is driving a new phase of global growth and expansion.