First Vitafoods UK opens in 2027

Informa Markets has announced the launch of Vitafoods UK (8–9 September 2027), a new event connecting businesses with opportunities in the UK's fast-growing nutraceutical market. Taking place in London’s iconic Olympia, the event will provide a gateway to one of the most exciting markets for nutraceutical innovation, helping brands enter or expand in the UK as it rises to become Europe’s second largest market for nutraceuticals.^[1]

This pivotal launch comes in a landmark year for the Vitafoods brand, with 2027 set to see further developments and milestone anniversaries across its portfolio. Building on an established international presence and a network spanning the global nutraceutical community, Vitafoods UK marks an exciting chapter in linking global expertise with local potential.

Vitafoods UK is scheduled from 8–9 September 2027 at the Olympia in London

Inside the changing landscape of UK nutraceuticals

For businesses looking to enter or expand in the UK, understanding the market means keeping pace with a shifting regulatory and commercial landscape. With research reporting that nearly 70% of supplement and food brands find it difficult to keep up with changing EU-UK requirements, ^[2] there is a clear need for practical guidance to help businesses navigate the UK market.

Vitafoods UK’s content program will help businesses make sense of this complexity, shining a light on key issues shaping the sector. From the implications of post-Brexit regulation and the evolving UK–EU relationship to the UK's position as a mature, innovation-led market for testing new ideas, the event will feature expert insights to help brands understand what this means for product development, compliance requirements, and growth plans.

Alongside content, the show floor will provide a space for UK buyers to meet international and domestic suppliers from across the nutraceutical supply chain to discover new ingredients and solutions, and exchange knowledge. These face-to-face connections will help businesses build relationships, explore potential partnerships and identify new routes to market.

Best of British: why now is the time to tap into the UK

“The UK is one of Europe’s most exciting nutraceutical markets, with the scale, consumer demand and entrepreneurial energy to make it a real powerhouse for the industry. Yet for all its potential, it can be a challenging market to navigate,” says Gareth Baguley, Brand Director, Vitafoods. “We see a real opportunity to close the gap between the ambition of businesses looking to tap into the UK’s potential and the complexities of making it happen.

“Vitafoods UK is an opportunity to build something special, opening the doors for businesses of all sizes to gain the tools they need for success in this unique market. Against the backdrop of London’s global outlook and culture of innovation, the event will create fresh opportunities to drive a new wave of nutraceutical growth. And with 2027 a landmark year of launches and milestones, including the introduction of Vitafoods South America and Vitafoods Middle East & Africa, it comes at an exciting time for the Vitafoods brand. We began nearly three decades ago in response to a gap in the industry, bringing businesses together in a way they hadn’t been before. Today, we’re building on that original ambition, with Vitafoods UK representing an exciting next step in bringing our global community closer together with the opportunities that matter most to them.”

To find out more about Vitafoods UK, visit: https://www.vitafoodsglobal.com/uk/