Flash Coffee ready to expand in Indonesia

The Indonesia-based coffee chain, Flash Coffee announced an additional USD3 million in funding to fuel its expansion across the country. The round was led by TA Ventures, a global early-stage venture capital firm, and supported by long-term existing investor White Star Capital.

This funding is a direct vote of confidence in the business, driven by a clear demonstration of healthy unit economics and an impressive average store-level EBITDA of 22%, while our new stores are even stronger at 36% EBITDA, which is well above industry benchmarks.

The capital will support Flash Coffee's goal of surpassing 70 stores across Indonesia in 2025 and launching in two new cities. With revenues per store having doubled in the past year, all stores are now operating profitably, Flash Coffee is well-positioned to scale while continuing to deliver standout, design-forward lifestyle experiences.

"The past year has been about discipline. We've focused on getting the fundamentals right; profitable stores, stronger teams, better menus, and spaces that reflect the modern Indonesia. We didn't chase growth; we earned it," said Jakob Angele, Executive Chairman of Flash Coffee. "This latest investment will help us scale what works: beautifully designed stores, high-performing teams, and a product that speaks to today's Indonesian consumer."

Flash Coffee's store design featuring natural textures, regional materials, and lush greenery, sets a new standard for Indonesia, encouraging customers to stay longer and connect more deeply with the brand. With the introduction of our refreshed logo and the 'Kebanggaan Indonesia' ('Proudly Indonesian') watermark, Flash Coffee is going back to its Indonesian roots by blending local craft, culture and community into every detail.

Designed entirely in-house, this identity isn't just about aesthetics, it's a strategic driver of profitability and loyalty, reinforcing Flash Coffee's deep connection to both customer and country as they expand deeper into existing cities and new locations across Indonesia.

"We spent significant time analyzing the opportunities of this category in Southeast Asia, as a result we're excited to join Flash Coffee's journey," said Richard Armstrong, Venture Partner & SEA Lead, TA Ventures.  "Today's Indonesian consumer is cross-generational, seeking experiences that are meaningful and personal.  Flash Coffee has perfectly adapted, responding to this shifting consumer behavior."