Gentlebrand wins award for Avance fragrance packaging design

Gentlebrand’s creative packaging project for the ‘Avance’ fragrance collection received the platinum award within the ‘Professional Concept’ category, the highest distinction, for its exclusive and bold fragrance collection inspired by the game of chess.

As explained by Gentlebrand: Twelve limited edition scents, each associated with a chess piece, tell the story of a sophisticated duel between reason and passion, light and shadow. This sensory design blends strategy and beauty, transforming each bottle into an icon and each fragrance into a winning move.

“Avance explores the complexity of the human soul through the language of scent and design, creating a unique experience of art, emotion and storytelling,” said Andrea Rizzardi, Gentlebrand Director.

Packaging design as a catalyst for change

“Being honored at the Pentawards represents one of the highest accolades in the world of packaging.  It reinforces Gentlebrand’s approach: a combination of creativity, research and vision to shape brand experiences that leave a lasting impression. We’re part of a growing global community that sees design as culture and as a catalyst for change,” said Rizzardi.

Founded in 2007, Pentawards is the world’s leading competition dedicated to recognizing excellence in packaging design. Each year it receives over 2,000 entries from applicants in over 60 countries, which are judged by an international panel of over 50 experts from top brands and agencies.