Global suppliers target coffee market boom in China

Coffee is becoming an increasingly established part of daily life in China, creating new opportunities for international coffee suppliers as the country's market continues to expand. Against this backdrop, HOTELEX Shanghai 2027, Asia's leading hospitality and foodservice trade show, will bring global coffee brands, roasters, equipment manufacturers and professional buyers together from 30 March to 2 April 2027, at the National Exhibition and Convention Center (Shanghai).

According to the 2026 China Urban Coffee Development Report, China's coffee industry reached RMB 354.9 billion in 2025, up 13.3% year on year. Annual per capita coffee consumption increased from 16.74 cups in 2023 to 28.57 cups in 2025, representing a 70% increase in three years.

(Photo copyright: Dennis Workman I Dreamstime)

Market access for international suppliers is also expanding. China recently approved 183 Brazilian coffee exporters for access to the Chinese market under five-year registrations, highlighting growing opportunities for global coffee producers and suppliers. For international companies, however, entering China requires more than competitive products. Understanding buyer requirements, distribution channels, certifications and rapidly changing consumer preferences remains critical to long-term market development.

HOTELEX Shanghai 2027 provides a focused platform for international suppliers to connect with Chinese buyers and industry professionals, offering access to 8,000+ professional buyers, including café chains, distributors and specialty roasters, as well as pre-scheduled 1-on-1 business meetings supported by professional interpretation. The programme will also feature 60+ expert forums covering market trends, regulations and consumer developments, alongside live product demonstrations and coffee-focused activities showcasing products and technologies. The event will also bring together 3,500+ exhibitors from 65+ countries and regions, creating a broader international business environment across the hospitality supply chain.

The platform has also delivered measurable business results. In 2026, 87% of international exhibitors secured new distribution partnerships, with an average reported deal value of RMB 2.4 million per exhibitor.

As China's coffee market continues to evolve into a more diverse and sophisticated industry ecosystem, HOTELEX Shanghai provides international suppliers with a direct platform to connect with Chinese buyers, gain market insights and build long-term business partnerships.