The Hershey Company inaugurated its R&D Center in Johor, Malaysia, this May 11. The investment is a core part of the company's strategy to drive international growth through innovation.
William Pritchett, Vice President of International Finance and Commercial, and Herjit Bhalla, Vice President, AEMEA & India, The Hershey Company were in Malaysia for the official opening of Hershey's new R&D Center. This new facility will enable Hershey to quickly develop, test, and launch new products customized to the tastes of consumers across the region, and will become one of Hershey's largest R&D facilities outside of the United States.
"The facility will act as a central hub for the company's operations across the AEMEA region within countries in the Asia Pacific including India and China, Europe, the Middle East, and Africa", said Herjit Bhalla. "Our new R&D Center reflects our ongoing commitment to understanding the preferences of consumers across the markets".
The 10,400 square-foot facility is a significant investment in the Malaysian market and will house R&D laboratories, a packaging development facility, and a sensory area, which will enable the company to partner with various innovation teams to taste-test and shortlist iconic products known and loved by consumers across the globe.
"This investment is just one example of how Hershey is continuing to reinvent the science of confectionery through internal and external innovation," said Philippe Zehnder, Senior Director R&D, International. "The new facility will allow our talented teams to gain deeper insights into consumers by enabling them to conceptualise, test, and develop some of the most innovative products across the region."
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