Hoffmann will distribute selected product lines such as the “Haimer Mill” as a manufacturer’s brand and will count on HAIMER’s Safe-λock® pull-out protection and the modular milling head system Duo-λock®. Recently, both companies signed a corresponding license agreement.
Starting in August 2022, the new Hoffmann catalog will include products supplied by HAIMER, the Germany-based precision tool manufacturer and quality market leader. Focusing specifically on Europe, Hoffmann will distribute the patented HAIMER systems Safe-Lock (in the product range of solid carbide end mills and tool holder technology), Duo-Lock as well as the Haimer Mill solid carbide end mills in a wide variety of designs and the HAIMER Microset tool presetters.
Andreas Haimer, Managing Director and President of the HAIMER Group, is excited about the new partnership: "Hoffmann has a very strong market coverage and distribution network. In addition, the many years of expertise in consulting on all aspects of metal cutting will be beneficial for the sale of our products, which require a high degree of technical consultation. We look forward that Hoffmann will be working with us as a manufacturer’s brand in the most important catalog part of cutting tools."
With the manufacturer’s brand of HAIMER, Hoffmann as a leading catalog distributor, strives for a "differentiation based on the technological advantage as well as an expansion and completion of the product offering by Safe-Lock, Duo-Lock, Haimer Mill and the Microset products" according to Borries Schüler, Member of the Board for Product Management & Engineering at the Hoffmann Group.
The cooperation between Hoffmann and HAIMER does not only include the sales activities but also the brand, technology and license partnership of the HAIMER Safe-Lock system for the Garant brand.
“The Safe-Lock system has proven itself both in the market as well as in our internal trials.
Consequently, we have decided to rely on the leading system for pull-out protection and are able to equip our latest Garant end-mills with Safe-Lock in the future," explains Gregor Weber, Senior Vice President Cutting Tools Product Management at Hoffmann Group. "It is particularly often used as part of modern machining strategies. With Safe-Lock, productivity and tool life can be significantly increased compared to conventional Weldon cutters. By licensing the Garant end-mills, Safe-Lock will finally become the de facto standard and enable a large number of SME customers to easily apply the latest trochoidal milling strategies," adds Tobias Völker, Director Global Marketing and Head of Distributor Sales Europe at HAIMER.
Additionally, Hoffmann will integrate the Haimer Mill series in all shank versions (Safe-Lock, straight shank and Weldon) to expand the technological product offering. The Haimer Mill geometry is universally applicable and offers unique performance advantages, especially in steel and stainless steel, but can also be used in cast iron, aluminum and other materials. Moreover, with its exceptional face geometry, the Haimer Mill impresses with aggressive cutting parameters during ramping and slotting as well as unsurpassed process reliability during drilling operations.
Furthermore, as part of the new cooperation, Hoffmann will also add the complete range of the HAIMER Duo-Lock to its program. Gregor Weber of Hoffmann Group is convinced: “Duo-Lock enhances our product offering by its highly accurate and very stable modular interface for milling. The patented system with a double cone and an additional contact area enables significantly higher cutting performance compared to competitive modular systems.”
Last but not least, HAIMER Microset's UNO series of tool presetters round off the partnership. Through the cooperation within this segment, Hoffmann especially wants to enable its customers in the medium-sized business sector to take a further step towards digitalized tool data management and communication with CAD/CAM systems as well as machine controls.
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