Hyper-personalization: Haut.AI and Neutrogena introduce AI-driven skin analysis

Haut.AI will collaborate with Neutrogena® on the official refresh of the iconic Skin360™ experience, now supercharged by Haut.AI's cutting-edge AI skin analysis technology. This next-generation refresh delivers hyper-personalized skincare recommendations based on real-time insights (facial scanning, survey input and proprietary algorithms), helping users find the right Neutrogena® products for their unique skin needs, instantly and accurately.

"The refresh of Neutrogena Skin360® places a strong emphasis on scientific precision—delivering meaningful insights rooted in dermatological science and user data," said Kate Meltzer, Head of Strategic Innovation Platforms at Kenvue. "Haut.AI's expertise in AI, skin imaging, and algorithmic accuracy made them a natural strategic partner for this next chapter in our digital innovation journey."

What's new in Neutrogena Skin360®?

An upgraded analysis engine with significantly enhanced algorithmic accuracy will enable more precise identification of individual skin concerns to deliver more accurate product recommendations. 

Users can now explore suggested products for all skin concerns, beyond just the one they selected, without having to restart the survey. The results page has been redesigned to be more intuitive, featuring prominently displayed key ingredients tailored to the user's specific skin concern, more engaging score presentation, and a highlighted "must-have" product that offers the most substantial benefits for addressing their primary skin concern.

The experience starts with Haut.AI's LIQA™ (Live Image Quality Assurance) system, which helps users take high-quality, well-lit, and properly positioned selfies for accurate skin analysis. Simplified input to one selfie only, and the opportunity to both take the selfie live or upload your own, remove previous user friction. The app then evaluates eight skin indicators—hydration, smoothness, even skin tone, radiance, firmness, dark spots, wrinkles, and clear skin—and generates an Overall Skin360™ Score rated from 1 to 10. 

These results, combined with responses to a few questions, yield personalized product recommendations and a complete morning and evening skincare regimen including the latest and greatest in Neutrogena® product innovation. Consumers can benefit not only from faster and more accurate assessments, but also from more targeted product recommendations tailored to their evolving skin profiles. 

The refreshed Neutrogena Skin360® is now available across the U.S. and Canada via Neutrogena's brand websites and select retail partners.

A legacy of science, supercharged by AI

Haut.AI applies scientific rigor and technological depth to support every stage of the beauty product lifecycle—from research and development to user engagement and product discovery. The company's ongoing work in generative AI, explainable machine learning, and multi-modal analysis enables partners to build intelligent, adaptive experiences that go beyond facial skin—extending into hair and body analysis, conversational AI, and emerging interactive formats in beauty tech. 

"Our vision at Haut.AI is to power a new generation of intelligent, science-based beauty experiences—ones that help brands deeply understand their customers      and deliver meaningful, personalized value across every touchpoint. From in-clinic R&D to consumer devices, from facial skincare to body and wellness, we're      building the infrastructure to make AI truly adaptable to each brand's ecosystem. Our collaboration with Neutrogena on Skin360® exemplifies how scientific accuracy and technological flexibility can come together to create impactful, consumer-facing solutions," Anastasia Georgievskaya, CEO & Co-founder at Haut.AI.