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Hyster-Yale Expands Reach in Asia-Pacific with Prestar Marketing

Source:Hyster-Yale Release Date:2023-11-20 387
MetalworkingAutomotive ManufacturingIntelligent ManufacturingOthers
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Hyster-Yale, a leading integrated full-line lift truck manufacturer, announces today its new appointment of Prestar Marketing, a leading warehouse solution provider based in Selangor, Malaysia, as a Yale Lift Trucks Technologies dealer. This strategic partnership underscores Yale Lift Truck Technologies’ commitment to deliver top-tier solutions and services to local customers.


Established in 1981, Prestar Marketing is one of the largest distributors for a wide portfolio of solutions, ranging from material handling equipment and storage systems to MRO chemical and maintenance products. The company prides itself on its wealth of expertise, established network, and presence in Malaysia. The partnership between Hyster-Yale and Prestar aims to elevate customer service standards, providing efficient Yale lift trucks and warehousing solutions.


Ben Newey, Vice President, Sales and Marketing (API), Hyster-Yale Group, shared, “We are excited to welcome Prestar Marketing to our network of dealers. Their dedication to quality and customer satisfaction is in perfect alignment with Hyster-Yale’s values. Besides, seeing that Malaysia is a key market for us, this cooperation with Prestar Marketing is the next step for us to expand our reach within Southeast Asia.”


Customers based in Asia-Pacific can expect greater ease of access to Yale’s solutions and services through Prestar Marketing’s extensive sales network. Prestar Marketing will also extend dedicated resources and support to customers in the areas of installation and servicing, providing a seamless experience.


“We have always been committed to innovation and customer satisfaction,” shared Ian Toh, Executive Director, Prestar Marketing. “This partnership with Hyster-Yale allows us to offer our customers an even broader range of high-quality solutions to meet their material handling needs.”


For inquiries and more information about Hyster-Yale’s and Prestar Marketing’s collaboration, please visit: www.bit.ly/prestar-yale.

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