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IFF names Ana Paula Mendonça President, Scent

Source:IFF Release Date:2024-04-02 226
Personal CareRaw Materials & Ingredients Industry Updates
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Formerly SVP, Commercial Excellence, Anna Paula Mendonça brings decades of fragrance leadership and commercial success.

IFF has announced Ana Paula Mendonça as President of Scent, IFF effective 1 April 2024. Simon Herriott, current president of Health & Biosciences and Scent will continue to lead IFF’s Health and Biosciences business unit.


Mendonça will lead IFF’s industry-leading Scent business unit, which includes fine fragrance, consumer fragrance and fragrance ingredients. She will be based in New York City and remain part of IFF’s Executive Leadership Team.


Ana Paula Mendonça  President of Scent, IFF  (Source: IFF)


Since joining IFF in Brazil in 1996, Mendonça has held roles of increasing responsibilities in Scent, namely president of fragrance ingredients and regional general manager of North America for consumer fragrances. Her broad experience extends across category management in fine fragrance, home, fabric, and beauty, as well as global marketing, creative design, and product innovation. Since December 2022, she has served as IFF’s senior vice president of Commercial Excellence, where she led the company’s global key account initiative, including IFF’s sales excellence program, commercial analytics, and digital enablement. These initiatives will continue under the leadership of the business unit leaders.


“Ana’s vast experience in the fragrance industry—combined with her leadership in elevating and embedding our Commercial Excellence capability throughout our business units—have prepared her well to lead Scent,” said IFF CEO Erik Fyrwald. “It is a critically important business, and under her direction, I am confident we will strengthen the leading innovation we bring to our customers to drive sustainable, profitable growth.”


Mendonça completed a Masters in Business Agility Program and Leadership Excellence Through Awareness and Practice at INSEAD and earned a degree in business management from UAM in Sao Paulo. An active IFF Global Inclusion Committee member, she is also the recipient of the 2023 Nancy Poulos Leadership Award from Women in Flavor and Fragrance Commerce, Inc.

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