K-beauty brand secures USDA plant variety protection

K-beauty brand RIMAN has announced its proprietary Centella asiatica variety, Giant BYoungPool™ has been granted a 20-year Plant Variety Protection (PVP) by the U.S. Department of Agriculture.

The approval formally acknowledges the distinctiveness and authenticity of the plant variety, and grants RIMAN exclusive rights to its cultivation and commercialization.

Developed through years of research, Giant BYoungPool™ has larger leaves and higher concentrations of active compounds, compared to conventional Centella asiatica, thus enhancing its efficacy for skincare applications.  

Giant BYoungPool™ is cultivated at RIMAN’s smart farm in Jeju Island, South Korea – also the world's first smart farm for Centella asiatica – where precision-controlled conditions ensure consistent potency, premium quality, and sustainability.

ICD, the signature brand of RIMAN

"Beyond scientific validation, this recognition by the USDA affirms RIMAN's commitment to brining trusted heritage ingredients to the global beauty industry," said Youngsu Hwang, Chief Sales Officer at RIMAN. "This accomplishment strengthens our path to global expansion while staying true to our philosophy of innovation grounded in authenticity."

Giant BYoungPool™ is the cornerstone ingredient of ICD—formally Incellderm—RIMAN's flagship skincare brand. ICD has become one of the most celebrated names in K-beauty and is rapidly expanding into the United States and European markets. By combining Giant BYoungPool™ and RIMAN's proprietary technologies, ICD delivers clinically validated, high-performance skincare solutions.

ICD has also achieved a variety of certifications including ISO compliance and Halal certification for Lava BYoungPool Water™.