K-beauty halal hair care line launched in Malaysia and Indonesia

Korean premium personal care brand, 'Kundal' now offers its 'REFRESHING ANTI-DANDRUFF Hair Care Line' to customers in Malaysia and Indonesia.  Certified as MUI Halal and vegan, the hair care line is designed to meet growing demand in the Southeast Asian Muslim market. This product is also one of the few K-Beauty Halal Hair lines available at Guardian.

According to the Malaysia Shampoo Market Analysis conducted by Mark Wide Research, a significant number of local consumers experience dandruff issues on the scalp and concerns about dryness at the hair ends. KUNDAL's Halal hair care line features an Anti Sebum P + Hyalocta Complex, providing an instant refreshing sensation to the scalp. Additionally, ingredients such as biotin and panthenol offer essential nutrition to the hair.

The Anti-Dandruff hair care line includes shampoo, conditioner, and watery serum. The shampoo is specially formulated to deeply cleanse, effectively removing dandruff, impurities, and excess oil. The conditioner offers one-step intense care for both the scalp and hair, promoting smoothing and detangling without weighing down. Completing the regimen, the watery serum delivers instant hydration and a lasting scent with a light formulation, thanks to its unique blend of lightweight formula.

KUNDAL's Southeast Asia Team Leader Jason mentioned, "It's a functional product line designed to address the primary needs of Muslim consumers who often wear hijabs that lack of ventilation—specifically targeting dandruff relief and scalp care." Furthermore, the new product line aims to appeal to those Muslim populations who are eager to try KUNDAL but hesitate due to religious concerns.

Considering local preferences, KUNDAL's Fragrance Research Laboratory has developed Soapy musk scent for this product line.