iConnectHub

Login/Register

WeChat

For more information, follow us on WeChat

Connect

For more information, contact us on WeChat

Email

You can contact us info@ringiertrade.com

Phone

Contact Us

86-21 6289-5533 x 269

Suggestions or Comments

86-20 2885 5256

Top

Kerry: Top seven global trends impacting taste

Source:Kerry Release Date:2021-05-05 2454
Food, Beverage & Personal CareFood & BeverageFood & Beverage Ingredients
Add to Favorites
From nostalgic tastes to taste exploration and healthy products, Kerry’s in-depth research into taste trends highlights the key ingredients and tastes influencing consumer demand across the world.

A new report by Kerry, the world’s leading taste and nutrition company, examines how taste trends manifest across the world and come to life through taste and product innovation.


Kerry_2021_Brown Butter Honey Mascarpone Dip.jpg

Brown butter honey mascarpone dip (Photo courtesy: Kerry)


The Global Taste Trends report maps out the key taste linked to trends across the Asia Pacific, Middle East and Africa region, Canada, the USA, Mexico, Latin America and Europe, highlighting how they vary and travel across these regions.


The following top trends were identified through the research: 

  • Nostalgia
  • Seasonality
  • Enticing eats
  • Taste exploration
  • Novel flavours
  • Acceptable sweetness
  • Healthy halo

 

In Asia Pacific, Middle East and Africa, flavours like coconut, lychee, green mango and Sarawak black pepper provide comfort. For multi-sensory experiences, consumers in the region are turning to new flavours and textures, such as chilies of the world, bubble tea and charcoal. Elsewhere, under taste exploration, Europe has well-travelled consumers seeking wasabi and sriracha, while in the USA they are exploring flavours such as Irish cream and Korean BBQ.


Kerry2021_flavoured_water.jpg

Flavoured water (Photo courtesy: Kerry)


The report also showcases a number of bespoke concepts to inspire innovation for great products, such as plant-based ice cream, tempura nuggets and cold brew tea.


Commenting on the launch of the report, Leigh-Anne Vaughn, Global Strategic Marketing Director of Taste, said: “In the past year, we have seen trends shift and accelerate due to the COVID-19 pandemic. A taste for nostalgia has emerged, with consumers gravitating towards comforting and familiar food and beverages such as cotton candy and cookie dough. Seasonal tastes also offer comfort, with consumers expecting limited time offers during seasons or holidays.


Kerry2019_Strawberry and Mango Ice Cream Shake.jpg

Strawberry and mango ice cream shake  (Photo courtesy: Kerry)


“However, consumers are also looking for excitement and are drawn towards enticing and visually impactful food and beverages to disrupt the monotony of day-to-day life. They are exploring the world through their taste buds to seek adventure, with authentic yet accessible cuisine choices on the rise. Meanwhile, health-conscious consumers are also demanding products with less sugar and with healthy halo ingredients.


Kerry2021-Rhubarb & Ginger Sparkler.jpg

Rhubarb and ginger sparkler (Photo courtesy: Kerry)


“The Global Taste Trends can be leveraged to create innovate concepts that will meet changing consumer preferences. Through proprietary tools such as Trendspotter, leading market knowledge, and local insights, we can partner with customers to translate our leading Taste insights into great products. We are committed to guiding our customers on their journey to develop the next generation of tastes that will delight, surprise and excite consumers.”

 

Click here to download the 2021 Global Taste Trends report.

 

Other news from Kerry:

Kerry invests €30m in Taste facility in Indonesia

Capturing consumers with sensory foods

What does the future of food look like?

 


Add to Favorites
You May Like